Anil Thakraney’s Debrief: Wacky and effective!

20 Oct,2011

Apparently you can purchase many goodies at a new portal called Yebhi.com. (I like the brand name, very imaginative.) And ‘great rates’ is their USP. To communicate this promise, they have come up with a completely hilarious ad.

 

There’s this lucky dude who’s hit a gold mine. Nearly electrocuted at an ATM machine, his daddykins goes through a magical transformation. The ol’ man now coughs out currency notes. In other words, he’s become an ATM machine himself. Naturally, his loser, good-for-nothing, wastrel son is elated. And the lad goes on a mad shopping binge, with his ATM daddy coughing away wads of rupees. Great idea. Every loser’s dream come true. To have a dad who’ll keep showering money, no questions asked.

 

And the execution is wacko, it’s full-on entertainment. Full marks, I say. For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done. Also, the message is single-minded: You don’t have to be a lucky son to get lucky at Yebhi. Should get the portal lots of hits.

 

[youtube width=”400″ height=”300″]http://www.youtube.com/watch?v=oWpNrrImxbA[/youtube]
Rating: (On a scale of 1 to 5): 4. I would have given it 5 if they had featured a mantri’s son. In which case the daddy works like an ATM just by winning an election. No need for electric shocks! 



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