AdAsia expectations soar

11 Oct,2011

By Shubhangi Mehta

The excitement over Asia’s biggest management, marketing, media, advertising and communications congress is mounting. AdAsia 2011 is scheduled to be held over three days with 20 sessions, over 40 speakers and 800 delegates already registered.

A panel of world renowned personalities from different walks of life will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question ‘How’ and to elaborate innovative ideas and solutions to key global challenge.

Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo, Ram Charan – Business Consultant, Speaker & Author, Harish Manwani – COO, Unilever, Joseph Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company and David Droga – Founder, Creative Chairman, Droga5, are some of the big names speaking at AdAsia 2011.

Mr Bobby Pawar, COO, Mudra, said, “I am excited about AdAsia, we will get to listen to great people from in and out of the industry. To me this is very motivating. The theme for AdAsia 2011 is a great one and I totally agree with it, what will be interesting here is that what do  they say to focus more on this topic.”

The conference is planned to engage and involve participants from the word go so that they are an integral part of the rethink of systems, strategies and solutions. Their thoughts and ideas will be instrumental in aligning these to a rapidly changing global business environment. The participants will also get a chance to connect with the right people both familiar and unknown who will challenge the way you think and act.

Mr KV Sridhar, NCD, Leo Burnett, said, “AdAsia used to be a non-glamorous conclave for advertising industry, unlike other ad events which have awards as an integral part of their ceremony. This year though they are trying hard enough by getting great speakers, having a very interesting theme and overall spending luxuriously on the event. It will be interesting to see how much the event actually benefits from this. I am really looking forward to AdAsia this year as it will be fascinating to see how many industry people actually attend the event other than the speakers.”

Mr Prathap Suthan, Chief Creative Officer, iYogi, said, “I will be going for AdAsia with a couple of my agency people. We are expecting to hear the best  of experts on ‘uncertainty is the new certainty’ as in my opinion the world has always been uncertain hence nothing can be regarded as certain. Steve Jobs’ death was not certain, anything that happens to anyone is never certain.”

AdAsia began as a three-day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was nick named AdAsia in 1984.

AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA). AFAA was set up in July 1978, when representatives of advertising associations of ten Asian countries reached an unanimous decision to do so, based on the recommendations of a working committee formed at the 10th Asian Advertising Congress held in Sydney in 1976. The current members of the Federation include Advertising Associations from Bangladesh, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taipei, Thailand, United Arab Emirates and Vietnam.

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