Ad Asia set to take off

31 Oct,2011

By A Correspondent

Close on the heels of the Formula One extravaganza comes the annual Asian advertising mela, AdAsia 2011, which begins tonight with an opening gala. The three days that follow will see sessions featuring some of the biggest names in the advertising, media and marketing fraternity take the stage and share their views with the more than 1,000 delegates from 25 countries who have registered for the event.  The theme of the congress is ‘Uncertainty: the new certainty’ but there is nothing uncertain about the buzz around AdAsia 2011, New Delhi.

Over the 20 sessions planned for the congress, panels will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question of ‘How’, and to elaborate innovative ideas and solutions to key global challenge.

Some of the key members who will share their views include Harish Manwani, Chief Operating Officer, Unilever, and Chairman, Hindustan Unilever Ltd, Nikesh Arora, Senior Vice President and Chief Business Officer, Google, Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo, Joseph Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company, David Droga – Founder, Creative Chairman, Droga5, Kelly Clark, Worldwide CEO, Maxus and Mainardo De Nardis, CEO, OMD Worldwide among othes.

Piyush Pandey, Executive Chairman and CD, South Asia, Ogilvy & Mather India will be part of a session on `Asian Creative? A New Brief’ which will discuss if Asia can lead the next creative renaissance, what is lacking to achieve this and how it can be tackled. There will also be a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, President & CEO, DDB Worldwide and Nikesh Arora Senior Vice President and Chief Business Officer, Google who has wide experience in various functions at Google. There will also be a session by BCG Japan on ‘Marketing to Women Consumers in Asia’ which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, Chief Operating Officer, TBWA\Hakuhodo, Japan will follow.

Commenting on the Agenda and the delegate participation, Madhukar Kamath, MD & CEO, Mudra Group and Chairman of AdAsia 2011 said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this is an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like USA, UK, Australia, Poland and Africa have registered for the event. The magnitude of the event this year is much larger than the previous years with nearly 50 speaker confirmations from across the globe. Delegates of AdAsia 2011 can look forward to intellectually thought provoking sessions of debates and discussions which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”

This year AdAsia 2011 will also be different as it will bring to attention, provoke debate, and challenge the minds present to think of providing creative solutions to one of the critical issue on ‘The girl child’. During the AdAsia, this effort will surface in different aspects and areas of the congress. It will include a special presentation dedicated to ‘The Female Equation: Communicating with Conscience’  by  Frederika Meijer, Representative – India & Country Director- Bhutan, UNFPA.

AdAsia began as a three-day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post-war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was named AdAsia in 1984. AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).

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