AC Nielsen Jr, father of TV ratings, passes away

07 Oct,2011

By A Correspondent


As someone pointed out on his Facebook status, had it been any other day, he would have got more obit notice. One could say significant notice. For, Mr Arthur C Nielsen, Jr, who passed away on October 5 is indeed the father of television ratings.

Here’s a press statement taken from the Nielsen site:

October 5, 2011 — It is with great sadness that Nielsen learned of the passing of Arthur C. Nielsen, Jr.  ‘Art’ Nielsen was an early pioneer of the global information services industry, dedicating his life to investing in innovative ideas to understand and measure consumer purchasing and viewing behavior.

During his tenure as President and Chairman of Nielsen, Art’s passion and tireless commitment to helping industries better serve consumers led to the creation of many innovations we all rely on today, including consumer and performance surveys, market share, department and food index, and television ratings to name a few.

Throughout his life, Art was a strong supporter of the Chicago Food Bank, the Museum of Broadcast Communications in Chicago, the Arthur C. Nielsen, Jr. Campus of the North Shore Senior Center in Northfield, Gertrude B. Nielsen Child Care and Learning Center in Northfield, the A.C. Nielsen Center for Marketing Research at the University of Wisconsin, the Arthur C. Nielsen Jr. Research Professorship of Parkinson’s Disease and Movement at Northwestern University’s Feinberg School of Medicine, and the Nielsen USTA Pro Tennis Championship.

Nielsen expresses its profound appreciation and gratitude for Art’s leadership and his legacy, which we proudly continue. The thoughts and prayers of our 34,000 associates in more than 100 global markets are with the Nielsen family at this time


In India, other than its presence as The Nielsen Company, the television ratings research is conducted by TAM Media Research, a joint venture between Nielsen Company & Kantar Media Research.



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