Aamir-Star reveal mega-show plans

24 Oct,2011

By A Correspondent

Superstars on television don’t always work, but they are also known to succeed with a bang, and the Aamir Khan-Star combo is a good candidate to win.

At a press conference on October 22, though officials from the broadcast major and Mr Khan too did not reveal much about the show, the buzz is that it will be a talk show, where the perfectionist will take the lead in telling stories of the common man. The format, however, is not clear.

The official communiqué released at the event carries some information about the show:  “A show about India and its stories. A show that will change lives. A show that will touch the heart of every Indian. A show that will inspire a billion imaginations.” Time will tell if the show is really able to inspire a billion imaginations. But, the duo of Mr Khan and Star CEO Mr Uday Shankar were successful in inspiring imaginations at the press gathering.

The show will be aired simultaneously in eight different languages, on network channels – Star Plus, Star World, Star Majha, Star Jalsa and Asianet, among others.

Walking down memory lane, we know that Star has been the frontrunner in doing path-breaking shows, redefining television content on occasion. KBC was a huge success, as was Kabhi Saas Bhi Kabhi Bahu Thi and Kiran Bedi’s Aap Ki Kacheri. But in this case, the brain behind the show is Mr Aamir Khan, who rejected several television offers for this piece, which was playing in his head ever since he first thought of it some three or four years ago. So it is a case of him choosing Star, more than anything else. The show will be produced by Aamir Khan Productions, and will be marketed by Star Network.

January 2012 is thus a date to watch, and, from what the industry and viewers know of Star and Mr Khan, it is likely to be a rousing success.

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