Why MxM India?

07 Sep,2011

Offo, ek aur nayi media website! I can’t promise you a Maya Alagh smile when she mouthed a similar line launching Promise toothpaste eons ago, but I can guess at what’s running through your mind even as you read this.

Agreed MxMIndia isn’t the first off the block. We are in fact Website #15 if you count the outdoor, digital and telecom sites. I have much admiration for the owners, publishers and editors of many of these. They’ve been pioneers, risk-takers and have jointly created a niche that’s unparalleled in the business-to-business media space.

So if there’s much mush and gush, why MxM? Why fill your inboxes with more content, when there’s enough of it? Because when I spoke to some 300-odd marketing and media professionals over the last few months, I found there was much gap between demand and supply. Yeh dil surely maange more!

Also, for many of the players, integrity and ethics are fashionable words but not really put into practice. Stories and covers being sold for ads or cash, awards for favours — past, present and future… there is much decay in the system. In fact the decay has set in so much that it may take a few Annas and Kejriwals to cleanse the mess. So while media houses run high-pitched campaigns against corruption, they happily espouse dubious paid content practices.

I am a huge believer that it’s possible to conduct business ethically. I also believe that if we ask the world to rid itself of corruption, the media must have a squeaky clean rep.

Hey, I am not here to sermonise. It’s important for you to know how MxMIndia will conduct itself. But we are no prudes. We don’t think innovative advertising is a no-no. We don’t think that there is a way to do away with fake ads. We just believe, as our good friend Arnab Goswami would say, that the nation wants to know more than just what’s on the surface of the world of marketing and media.

My one-line advisory to my editorial and business team is: we will write about people and companies regardless of whether they advertise.

After 25 years of working in various jobs (save for a bit when I tried my hand at blogging and assorted consulting), this is an honest attempt at starting an enterprise. MxMIndia has hired some of the best available talent. We believe this is the only way to start if we wish to be counted as the website of choice for mediapersons and marketers. What you see now is the Beta version of the site. There are still many loose ends and the content will only get richer and the sections under each of channels will open up. Please let us have your feedback.

MxM in our name stands for Media and Marketing and it was suggested by my friend Prashant Basrur. The logo was designed by his art team at Deadline Advertising. Thanks hugely to the entire Deadline team for bearing with me all these months. The site was developed by Mediology Software in Gurgaon (Merci, Gaurav Bhatnagar and Manish Dhingra… and Arun Nair and team). Thanks to Raj Pandian for showing me the way with the numbers, and Nandita Saikia and Saikrishna Associates for the legalese. Thanks to Mahalakshmi DM for being around in my early days and Deepak Joshi for help with all the paperwork. My sincere gratitude to the various people whom I bugged for advice and all of you who I turned to for support.

MxM wouldn’t have happened without my family supporting me. A big thanks to each member of the MxMIndia founding team, associates and our star writers present and who have agreed to write in the immediate future.

We will make it happen. Hum honge kaamyaab. Not ek din, but soon, and ethically.




Pradyuman Maheshwari

Email pradyumanm[at]mxmindia.com

BBM: 23050B5D

Twitter @pmahesh, @mxmindia

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3 responses to “Why MxM India?”

  1. RaghunathAS (@asraghunath) says:

    Good beginning Pradyumn. Yeah, ye dil sure maange more but you need to cut out from the metro clutter and take your reader also on a regular darshan to country side. Enuff of reading stuff from the same people who throng every seminar, write on every on-line portals and have the same cut and paste substance. Hope you will surely be different than the clutter.

    All the best to you PM.

    PS: How about tweeting your headlines on twitter too!

    • mxm_india says:

      Yessir. that’s what i want to do. Will try and meet with you when i’m in Delhi next week. thanks much for your mail.
      On twitter, don’t want to overtweet and plug the site… i hope to make it happen, by and by.

  2. Arcopol says:

    Best wishes to the MxM team.

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