Chitralekha honours best of times

27 Sep,2011

By A Correspondent

One of the most respected publications in the field of horology, Watch World, from the Chitralekha Group hosted the second edition of Watch World Awards on September 24, 2011. The jury comprised of several eminent and accomplished members from the watch making fraternities. Other jury members included connoisseurs of watches. The day was moderated by Mr Mitrajit Bhattacharya, President and Publisher, Chitralekha Group.

When asked how this edition of the prestigious award ceremony is any different, Mr Bhattacharya said “We have not done anything differently this year and haven’t changed the format in any way – It is only a natural progression. It’s only that more brands have participated this year and we have more nominations.  Also, the overall presence of international brands has increased.”

When asked what kind of a market Indian watches have, Mr Bhattacharya said, “I think the frequency of buying expensive watches in a certain target segment is really increasing. I will still like to add, that if you see the size of the market, it is perhaps not as big as what China (since we like to make China a benchmark). But perhaps, in the next five to seven years our market size will grow, perhaps even comparable to china.”

The jury members for the awards included Mr Antoine Simonin, an extremely accomplished Swiss master watchmaker and author based in Neuchatel with over 50 years of watchmaking experience; Ms Chhaya Momaya, a leading image consultant; reputed journalist and a keen observer of the luxury space Mr Ayaz Memon and distinguished jewellery designer Ms Varuna D Jani, awarded leading watches across categories like ‘Watch of the Year’, ‘Complicated Watch of the Year’, ‘Sports Watch of the Year’, ‘Watch with Best Design’, ‘Concept Watch of the Year’ and more.

Jury member, Antoine Simonin, on his second visit to India to judge the awards, commented, “I am honoured to be a part of the jury once again. There has been an exponential increase in the brands and quality of nominations this year. Seeing the response of global brands in the second year, Watch World Award has made a mark for itself in a very short span.”

At the gala event were spotted industry heavyweights, corporates and bureaucrats like Stephen Forsey, the co-founder of Greubel Forsey watches; Romain Dezaux, Regional Brand Manager of Baume & Mercier,  Mukhtar Mohammed, Regional Market Director of Carl F Bucherer,  Ravinder Zutshi, Deputy MD, Samsung India, Anil Rajput, Senior VP, Corporate Affairs, ITC Limited, Amitabh Kant, CEO & MD – DMIC along with socialites of the city like Sanjeev Dalmia, Maharani Uma Gajapathi Raju, Ramola Bachchan, Sharik Currimbhoy, Raja Aditya Katoch, and other dignitaries.

 

Awards

 

The winners in the product categories were Zenith Christophe Colomb which won the award for ‘Watch of the Year’ and the ‘Complicated Watch of the Year’, making it the most successful watch of the evening. While the Tag Heuer Heuer Carrera Mikrograph 1/100th Second Chronograph won the ‘Sports Watch of the Year’ award, Corum Golden Bridge Automatic was adjudged the ‘Watch with Best Design’, Citizen Satellite Wave won the ‘Concept Watch of the Year’ award and Greubel Forsey Invention Piece 2 which was adjudged the ‘Limited Edition Watch of the Year’.

 

Also presented were the ‘Jewellery Watch of the Year’ award which went to Harry Winston Rendez-Vous and the ‘Fashion Watch of the Year’ award which was won by Harry Winston Rosebud. While ‘The Watch with Most Innovative Material’ was awarded to Hublot “Cathedral” Minute Repeater Tourbillon & Column Wheel Chronograph, the ‘Watch with Highest Utility’ award was presented to Seiko Premier Kinetic Perpetual with Seiko Seiko 5 – 130th Year Collection bagging the ‘Value for Money Watch of the Year’ award.

 

On the other hand, across the Marketing categories the ‘Best Campaign in Print’ award was picked up by Romain Jerome Moon Dust DNA whilst Titan Purple picked the award for ‘Best Campaign on Television’. While ‘The Best Out of Home Campaign’ did not have a clear winner, the Tag Heuer Connaught Place Boutique picked the ‘Best Boutique’ award and Breitling Air Show – Buochs 2010 and Parmigiani Montreux Jazz Festival 2010 were jointly adjudged the ‘Best Organised Event’.

 

Watch World hosted MxMIndia.com at the venue of the awards do

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