Vishal Rally joins BIG CBS Networks as Business Head

20 Sep,2011

By A Correspondent

In the week when BIG CBS Networks’ channels outperformed their competitors, the Company has yet another development. Vishal Rally has been appointed as the Business Head for BIG CBS Networks Pvt Ltd. He will be responsible for the overall functioning of the channel including programming, promotions, communications and also the P&L and revenue generation for the business.

With 16 years of experience, Mr Rally joins the BIG CBS Channels from Vodafone Essar, where he headed the Products & Sales functions. He has had a multi-sectoral background, with his career beginning with GTL where his profile included working as a product specialist and looking after the sales, marketing and technical skills – to design, promote and sell a product. After a 4 year stint at GTL, he joined ZIP Telecom as Senior Brand Executive. He has also worked in Hathway and Venture Infotek where he was Associate Vice President – Marketing.

On the appointment, Mr Nikhil Mirchandani, Business Head, Television Channels, Reliance Broadcast Network Ltd. said, “Vishal brings with him varied experience and skill sets that will work to the advantage of the business. He comes on board at a very interesting juncture where all our channels have shown tremendous growth and the time is just appropriate to increase thrust on revenues and top-lines. We welcome him on board and look forward to a fruitful innings.”

Speaking on his appointment, Mr Rally says, “Am happy to come on board. There exists huge market potential to explore for these channels and I am confident that the winning content, the market standing and the dedicated team when put together make for a winning brand.”

Mr Rally is a Masters in Management Studies from Mumbai University and Bachelor in Engineering (BE) from Manipal University. He will be reporting to Mr Nikhil Mirchandani, Business Head, Television, Reliance Broadcast Networks Limited.

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