TV companies can get on board this research bus

08 Sep,2011

By A Correspondent

Ormax Media has launched a research omnibus for production houses making fiction and non-fiction shows on television. The product, called Television Omnibus, will address the consumer research needs of production houses in a cost-effective manner.

Mr Shailesh Kapoor, CEO, Ormax Media said, Today, many production houses are research-savvy. They have the ability to appreciate consumer feedback on their programmes, as well as act upon it. However, unlike broadcasters, production houses may not be able to afford ongoing large-scale consumer research for all their properties. Television Omnibus is a product that will address their needs in a timely and cost-effective manner.

Research under Television Omnibus will be conducted across the country using focus group discussions and depth interviews. While several production houses will subscribe to the product, each will have access to the findings of only their programmes. Additionally, production houses can also use Television Omnibus to test new programme concepts, as well as understand consumer trends such as weekend programming, mythological shows, youth channels, emerging trends, etc.

Mr Kapoor added, Television Omnibus will help production houses pre-empt any drop in ratings of their programmes, by being in constant touch with their consumers. Three production houses have already signed up with us, and we expect another three to four to be on board in the next two months.

Ormax Media, India’s first research and consulting firm specializing in the media and entertainment industry, works with broadcasters, film producers, radio networks, print publications, media agencies, DTH service providers, etc in the areas of qualitative research, quantitative research and consulting.


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