Sony aims for Rs 150 crore business from Diwali season

15 Sep,2011

By A Correspondent

Sony India has announced its ambitious business plans for Diwali season in Karnataka. The company expects a whopping Rs 150 crore sales between August and October, targeting a growth rate of 44 percent over last year. Banking on its innovative technology and the new product line-up, retail network expansion and heavy marketing investment, the company is positive about consolidating its strong position in Karnataka.

To add to the festivities of the season, Sony has introduced innovative consumer promotion offers across categories including Bravia, Cyber-shot, Handycam and Home Theatre System. Sony will also expand its distribution network to 650 outlets in FY11, up from 500 outlets in FY10 in Karnataka. Not only this, ATL and BTL activities during Diwali will be supported by a huge marketing investment of Rs 15 crore.

Mr Sunil Nayyar, Senior General Manager, Sales, Sony India said,Diwali festive period is extremely important since Sony enjoys an excellent relationship with customers here who look forward to offers from our side. Every year almost 30 percent of our total sales in Karnataka are achieved during the festive period.

 

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  1. ujwal says:

    News of which date is this?

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