Sharper focus for wider offerings from Adfactors

08 Sep,2011

By A Correspondent

On its 14th anniversary, Adfactors PR announced the launch of two new practices to cater to the Media and Entertainment and the Consumer and Lifestyle sectors.

Mr Madan Bahal, Managing Director Adfactors PR Pvt Ltd, said, The two new practices are a part of our initiative to widen our service offerings and make the consultancy more relevant to the larger PR market. Both verticals are specialist units created to fill gaps in the marketplace. Our principal differentiators would be domain knowledge, a sound understanding of the socio-cultural context in the Indian marketplace, and unmatched reach in the high-growth tier-2 and tier-3 markets.

Both verticals will be led by highly experienced professionals. The Media and Entertainment will be headed by Mr Pavan R Chawla, and Mr Amitesh Banerjee will head the Consumer and Lifestyle practice. Both leaders bring immense expertise and experience, Mr Bahal said, and we aspire to build these as market-leading practices, just as we have achieved with our other verticals.

Mr Banerjee, Vice President – Consumer & Lifestyle, brings over 30 years of multi-country experience in Marketing and Communications. He served for 14 years as Head of Communications of the Seychelles Marketing Board, as well as a spokesperson for the Government of Seychelles. After returning to India, he worked in senior positions with Perfect Relations, Comma Consulting and Genesis Burson Marsteller, where he was Managing Partner – West.

Mr Chawla, Vice President – Media & Entertainment, has 24 years of experience across Media and Entertainment in corporate communications, content, editorial and marketing in senior roles. He brings invaluable experience from several organizations, including Sony Entertainment Television, INX Media, MAX, exchange4media Group, Times of India Group, Dainik Jagran Group and the Indiantelevision Group.


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