Saurabh Tewari on life after Imagine

30 Sep,2011

By Dhara Salla

Imagine TV’s Head of Programming-Fiction Mr Saurabh Tewari has quit Imagine to start his own venture ‘Nautanki films’ with Abhinav Shukla along with BAG films and Media Ltd. He discloses his plans to MxM in an exclusive conversation. On talking about the stakes that BAG films hold, Mr Tewari said, “It is highly confidential, but I can say that BAG has bought decent percentage of stakes in the company and would back up with a lot of funding activities.”

The operation of Nautanki films starts this October in which they will start the pre-production for the two films they are working on, one is a rom-com and other is a social thriller. The films will hit the floor in January 2012, and parallel to this are some TV projects.

The first thing that Mr Tewari plans to do in this new venture is, “Make a wish list for the stars to cast in the films.” On a long term basis he reveals, “We want to develop a parallel business model for films with path breaking concepts. We would finance a film with a budget of Rs 2-2.5 crore to film makers and provide a platform to create that pool of talent which still needs to be discovered like Anuraag Kashyup films.”

On a lighter note, while discussing about the name ‘Nautanki films’ he laughs and says, “In our internal discussions we thought the name should be striking, which we use in our daily lives and which gives a very earthy feeling and not an English Corporate name so that everyone could remember it easily. That would help in branding our company.”

Saurabh Tewari had joined Imagine TV of Turner General Entertainment Networks India Pvt. Ltd as Head of Programming – Fiction, a year ago with over a decade of experience in the media and entertainment industry. He was the brain behind unconventional shows like Gunahon Ka Devta, Chandragupt Maurya, Baba Aiso Varr Dhoondo, Preeto, Dwarkadheesh, Uttaran, Balika Vadhu, Laagi Tujhse Lagan, Bhagyavidhata. Prior to his move to Imagine TV, he was Associate Vice President and Creative Director at Colors.

Post a Comment 

Comments are closed.

Today's Top Stories