Sanofi turns to Facebook for flu prevention

01 Sep,2011

Sanofi Pasteur, the vaccines division of Sanofi, has chosen the social media route to create awareness on protection of children against influenza.

 

The pharma major created a page on Facebook, Mothers Against Flu, very recently. As of yesterday[check if needed to update] evening it had 710 fans on the page.Film star Raveena Tandon has been roped in to give the campaign an extra edge.

 

The objective of the exercise is to unite mothers from different parts of India with the single aim of protecting their children from the flu virus. The campaign seeks to do it by creating awareness about the steps they can take to protect against and prevent flu.

 

The company states that as social media is rapidly growing in India and young mothers often connect with their friends on social media websites,Sanofi Pasteur India has launched this engaging and exciting flu awareness campaign for mothers.

 

Sanofi Pasteur India Executive Director Joselito Sta Ana said:For the first time, we are initiating a public awareness campaign in India through a social media platform, which would not only give information about flu, but is also a platform for mothers to exchange views on childcare in general.

 

The company believes that this is the right time to launch this campaign, as influenza tends to peak during monsoon and winter.

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