Sabyasachi Mishra appointed as JWT Vietnam CEO

17 Sep,2011

By Amit Bapna

Indians are making their mark globally, in the advertising and marketing space. Close on the heels of Indians being appointed as CEOs by JWT Sri Lanka and Ogilvy Malaysia offices (Mr Himanshu Saxena and Mr Ananad Badami respectively) comes the news that JWT has announced the appointment of Mr Sabyasachi Mishra as CEO, JWT Vietnam and Indochina.

The current JWT Vietnam CEO Mr Chris Von Selle, will be moving to Beirut to take on a new assignment with the agency’s Africa operations. Prior to this global role, Mr Mishra was working as the Chief Growth Officer for Lowe India where his mandate included driving the business growth for agency’s India operations.

He has worked on brands that include Unilever, Nestlé, Coca Cola, Maruti-Suzuki, Gillette, ITC and Mercedes Benz amongst others. Interestingly he is not new to the region, and has had a stint as managing director of Lowe Vietnam in 2005. Vietnam is being seen as one of the fastest growing markets in the Asian region, and the dragon is waiting to unleash its full potential.

Mr Michael Maedel, President and CEO of JWT Asia Pacific, agreed, adding, “We have big ambitions for our future in Vietnam and Indochina and I am confident Mishra, with his knowledge and expertise in the market, will be able to take the business through the region’s next growth phase.”


Source:The Economic Times

Copyright © 2011, Bennett, Coleman & Co. Ltd. All Rights Reserved


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