Saam TV’s Ganpati Visarjan coverage gets wide response

16 Sep,2011

By A Correspondent

Saam TV, the Marathi GEC from the Sakal Media Group, generated tremendous response for a contest revolving its Ganapati Visarjan (immersion) coverage. The SMS-based contest received close to 2 lakh messages within an 18-hour duration. The response was received from as many as 21 states and also from every district of Maharashtra. Though all the other Marathi channels, both GEC and news, tried to cash in the Visarjan, none of them were able to get such response. This can be attributed to Saam’s coverage of not only Mumbai but across Maharashtra including cities like Pune, Nashik, Nagpur, Aurangabad, Kolhapur and other smaller towns.

The contest involved nine questions related to the favourite deity of Maharashtra – Ganapati Bappa, asked in a period of 18 hours starting from 8am on September 11, to 2am on September 12. The questions were asked at a regular interval of 2 hours. The prizes for the contest included gold-plated jewellery, wrist watches and travel vouchers. Apart from huge responses from across the districts in Maharashtra, Saam TV also received responses from all over the country, notably from Karnataka, Gujarat, Delhi and MP. Such a wide response is almost an unprecedented occurrence in the Marathi television industry and shows that the Ganapati coverage on Saam TV was received well by not only its own viewers but also viewers across Maharashtra.


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