Ruby Bana joins Madison Media

27 Sep,2011

By Ritu Midha

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media (where she was designated Chief Intelligence Officer for the APAC region).

Monday September 26 was her first day in her new organisation, which she spent hobnobbing with the senior management at Madison’s Head Office in Mumbai. Says Bana, “I had a dream first day today… spent it interacting with the senior management at Madison. About 20 of us shared thoughts and ideas. I am really looking forward to days ahead.”

While Madison has had centralized buying, it is for the first time that a cross-functional strategic planning role has been introduced.  And as per Bana, it indeed is a challenging assignment. She explains, “Madison is very solid, the challenge would be to add value to something so large. In Contract and MPG, I was a part of their evolution, as I was there from the very beginning. To make a difference in a very well established organisation would be something else.”

Having said that, she has the conviction that her multi-country, multi-discipline experience would come in handy. She explains, “Strategy planning has always been my forte, and I have loads of cross country and cross discipline experience.  She adds, “Madison Canvas is much larger, the kind of clients Madison has – would lead to a much wider sharing and gaining of knowledge.”

Bana believes that it is very important for a professional to be excited about what he or she does.  Says she, “I am, of course, excited to be a part of Madison.  However, it is not to say that I was not happy in my previous job. It was a great learning phase, and an exposure to multiple markets and global strategic minds.  I am always excited about what I do – if it does not excite me more than what else I could have been doing in that time, I would not do it.”

While Bangalore would continue to be Bana’s base, she would be travelling to Mumbai and Delhi quite frequently – and contribute to ‘Madison’s solid specialised divisions’.

She concludes, “I am like a sponge, always absorbing knowledge.  Time to use that knowledge across a very large canvas now.”

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