Rotomac’s the write stuff for Ignite Mudra

21 Sep,2011

Rotomac Pens, a leader in the writing instruments market in India has appointed Ignite Mudra as its strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands.

Commenting on the development, Mr Rahul Kothari, President, Rotomac said, “The last decade has been exciting with the entry of many players and competition heating up. The market itself is undergoing a tectonic shift with increasing literacy and evolving tastes of the Indian consumer. In this challenging scenario, we needed a strategic partner who truly understands the Indian consumer as well as the nuances of the writing instruments market. Our interactions with Ignite Mudra have cemented our belief that they are the ideal partner to drive exponential growth for brand Rotomac in the coming years. We’re looking forward to a long-term relationship with them.”

Commenting on winning this account, Mr Sudarshan Banerjee, Head – Ignite Mudra said, “Rotomac is a prestigious win for us. The brand is a leader in its business and has a strong residual image in the consumer’s mind. The challenge is exciting because we’re talking about a market where most of the purchases are ‘brand agnostic’ since the consumer doesn’t really pay too much attention to the brand of pen he/ she uses. Our approach on how we will get such a consumer to show discernment towards brands is what has won us the business.”

Ignite Mudra has built memorable brands for several entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), Zydus Cadila (Nutralite, Sugar Free, Everyuth) and many others. This legacy has given Ignite Mudra an intuitive understanding of the brand building needs of entrepreneurs.

Post a Comment 

Comments are closed.