Riot moves to SK&V Communications

23 Sep,2011

By A Correspondent

SK&V Communications has just picked up the fashion brand Riot, whose advertising spends are pegged at a couple of crores this year.

 

This is the agency’s third win in its first three months. It has already acquired the 360-degree businesses of Saint-Gobain Weber and Gesture Jeans.

 

Riot is a part of Suditi Industries, a leading garment manufacturer and exporter since 1991. The brand has grown substantially in the past two years. Within Mumbai one can find Riot stores at R City Ghatkopar, Korum Thane, Center One Vashi and Infiniti Mall Malad. In Nasik, it’s placed at City Center. At Goa, the Riot store is at Madgaon, in Aurangabad at Prozone Mall and in Raipur at City Centre.

 

Riot is readying to take on Pune with stores in Phoenix Mall and Pacific Mall,  – Pune. And plans to enter more cities will be unveiled soon.

 

According to Mr Harshad Sharma, Partner & Head Creative, SK&V Communications, “When you partner a company that also creates concepts on a daily basis, the most important thing is the meetings of minds. We found ourselves on the same page as the Riot team in most respects –  the way we look at creative, temperaments, priorities etc.

 

Ms Dheeraj Vashisht, Partner & Head, Business Development, SK&V Communications, adds, “Fashion brands have always been a passion. My 17 years in the business includes stints as Marketing Head of Killer Jeans and Provogue. We would like to believe that we have a deep understanding of the category.”

 

Mr Vibhaas Singh, Vice President Marketing & Creative, Riot, said, “At Riot we believe that fashion is a medium of expression rather than just clothes… and it reflects the voice of the people who subscribe to it. Working with SK&V came naturally because they as an agency are completely clued on to the youth mindset and make our job at Riot effortless when it comes to communicating our brand to the consumer. Denim Ver 2.0 is a new chapter in Riot that they have written for us beautifully. We look forward to a great and long association.”

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One response to “Riot moves to SK&V Communications”

  1. Dheeraj Vashisht says:

    wrong salutation for me.. I m Ms. Dheeraj Vashisht, not Mr. Dheeraj Vashisht. Please correct if you can.

    Regards

    Ms. Dheeraj Vashisht
    Director

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