Proximity is digital creative agency for Nissan

29 Sep,2011

By A Correspondent

Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.

Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services. The agency is focused on providing solutions and initiatives that are designed to change individual consumer behavior by creating “acts not ads”.

Commenting on the win, Mr Ajai Jhala, CEO, BBDO / Proximity said, “Adding Nissan to our roster is a real privilege. The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas.”

Mr Ranjeev Vij, VP & Head, Proximity India added, “Nissan is a fantastic global brand and in India they have ambitious plans. We are really excited that we can partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals.”

Proximity India has offices in Mumbai and Delhi and has worked on campaigns like Aviva’s “Great Wall of Education” initiative, which helped collect over one million books for the underprivileged children.

Earlier this month, Proximity India won the digital mandate for the VISA brand in India. They also manage the digital duties for Nicorette.

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