Peugeot seeking PR agency in India

28 Sep,2011

By Shubhangi Mehta

Peugeot, the French motor car brand, has called for a PR pitch after its re entry in the Indian market, industry sources close to the development have confirmed the news to MxM India.

The creative mandates for them are mainly handled by Euro RSCG globally and Peugeot is one of the biggest clients for Havas Media .

Peugeot is gunning for the launch of the Peugeot 508 premium sedan in India before the end of 2012. The car will be priced in the range of Rs 20-25 lakh. Apart from the Volkswagen Passat, the 508 will have to compete for space against Honda Accord, Toyota Camry, Nissan Teana.

After its exit from the country nearly 15 years ago, the company is cautious on its re-entry. Globally, the brand competes with Volkswagen and such brands and it is expected to be similar in India.

The French company will set up a vehicle manufacturing facility near Sanand at an investment of Rs 4,000 crore ($650 million). At an initial capacity of 165,000 vehicles a year, the plant is slated to be commissioned by 2014 and can be expanded to 340,000 units in phases.

The family business that precedes the current Peugeot company was founded in 1810. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot.

Peugeot’s roots go back to 19th-century coffee milling and bicycle manufacturing. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family.

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One response to “Peugeot seeking PR agency in India”

  1. Manjeet says:

    Peugeot, the French car maker had called for a Public Relations Agency pitch last year. Avian Media, a specialist communications consultancy has been appointed as their PR agency in India since October 2011.

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