O&M, OMD get Bosch Home Appliances mandates

21 Sep,2011

By A Correspondent

Bosch Siemens Home Appliances (BSH Group) is all set to launch in India. Their new TVC created by the creative team of O&M will be launched today.

The company has appointed OMD as their media agency and O&M as their creative agency.

The company will address the media today to officially announce their India entry and launch of their home appliances product range

Mr Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd will discuss the new product range to be launched and the company’s retailing strategy for India.

BSH Bosch und Siemens Hausgeräte GmbH, (or Bosch and Siemens Household Appliances, BSH) is manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and posted annual sales of 9,073 billion Euro (13,000 billion US Dollars) in the year 2010. Today, BSH operates 41 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH  today is made up of about 70 companies in 46 countries, with a total workforce of close to 43,000 people.

The BSH product portfolio covers a wide spectrum. It includes large home appliances for cooking, dishwashing, laundry (washing and drying), refrigeration and freezing, as well as a multitude of high-quality small appliances, such as fully automatic espresso machines, floor care and hot water appliances (consumer products). One of BSH’s particular areas of expertise lies in built-in appliances.

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