No pain, no gain: Everest bags Volini

20 Sep,2011

By A Correspondent

 

Everest has won the creative pitch for Ranbaxy Laboratories’ Volini portfolio, in a contest among eight agencies including DDB Mudra, Law & Kenneth, and Saatchi & Saatchi among others. Saatchi & Saatchi is the incumbent agency which participated in the pitch process.

 

Mr Brijesh Kapil, Vice President, Global Consumer Healthcare, Ranbaxy Laboratories said “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how the Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”

 

On reasons for selecting Everest, he said: “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning an appropriate differentiating extension of Volini.”

 

Commenting on the win, Mr Dhunji Wadia, President, Everest Brand Solutions said,

“We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to take the brand to greater height.

 

Mr Rahul Jauhari, NCD, Everest Brand Solutions said, “It’s a great win for the team and we look forwarding to creating some notable work on the brand.”

 

Mr Naveen Saraswat, COO, Everest Brand Solutions, said, “We feel privileged about working on a very strong brand like Volini and look forward to making significant contributions to further building the mother brand and its extensions.”

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