My Way: Shashi Sinha on his priorities as President of Ad Club Bombay

19 Sep,2011

Shashi SinhaBy Tuhina Anand

The Advertising Club Bombay has appointed its new officebearers for the year 2011-12 with Mr Shashi Sinha as its President. As revealed first by MxMIndia on September 9, Mr Sinha’s appointment was confirmed on Friday after the Club’s annual general meeting. Mr Sunil Lulla, the MD and CEO of Times Television Network, is Vice President. Mr Ajay Kakar, CMO – Financial Services, Aditya Birla Group is the new Secretary, Mr Sujay Ghosh of Bennett Coleman and Co Ltd is the Joint Secretary and Pratap Bose, CEO-Mudra Max the Treasurer.


Mr Sinha, the newly elected President of the Advertising Club Bombay and CEO of Lodestar Universal India, talks about the priorities that he and his managing committee will take on this year for Ad Club.


Continuing education:

The Ad Club has been organizing knowledge series and training programme for the fraternity. We are looking at increasing the frequency of these knowledge sharing session which would help the fraternity.


Making the ad club relevant to youngsters:

While we have big tickets events like the Abby awards, Effies and Emvies which sees participation from young in our industry, we have to look at ways by which the Ad Club can be relevant to these youngsters. We want to encourage them to become members and want them to feel proud to be a part of the Ad Club.


Make it inclusive:

When the Ad Club Bombay was started, the city being the hub for the industry was a leading body but was also inclusive in its approach as other cities did not have such representative bodies. Now many cities have their own Ad Clubs but we would want to adopt the approach of making Ad Club Bombay a place where fraternity from other places is also welcome. We already have our Abby Awards which sees participation from across the country and the idea is to involve lot more people like in the judging process who belong to our industry but are in different city.


Restore credibility:

The Abby Awards has come under much scrutiny and has been criticized in the past. This year we tried to set things right by making the awards more transparent and tried to curb the accusations which were on votes being sold. We hope to restore the credibility of the awards so that fraternity truly holds it in high esteem. But one has to also understand that flak has come only for Abby’s and not for our other awards be it Effies or Emvies. We have tried to plug the hole when it came to creative awards but it becomes difficult beyond a point. Nevertheless, to restore credibility of our awards is our biggest priority.


Asia-Pacific Effie to India:

We have got the licence to host the Asia-Pacific Effie in India next year and we see this as a great opportunity. The Effie Awards recognize excellence in effective marketing communications and involves marketers in a big way. In fact, the grouse of the industry on awards is often that the marketers are not interested in these awards but Effie is different in that context. Hosting the Asia-Pacific Effie in India will give us a bigger platform to involve the marketers and the fraternity from the region.


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