MTV’s Roadies goes Hero-ic with rebranding

13 Sep,2011

With the rebranding of Hero Motor Corp, dropping Honda from its name, the show MTV Hero Honda Roadies has also taken the new name for its ninth avatar this season. The cult reality show is now knowb as MTV Hero Roadies.

In July the Indian two-wheeler giant, known for many years as Hero Honda, was formally renamed Hero Motor Corp Ltd with their new logo being unveiled in August. The Hero Group has been the official sponsor of Roadies for all eight seasons and will continue to do so in the ninth season this year as well, said a release from the company.

Season 9 of MTV Hero Roadies with its new theme of Everything or Nothing will hunt for the toughest, strongest Roadie in the unexplored territories of the US. More about MTV Hero Roadies is at mtv.in.com/roadies/

 

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