Meteoric rise for UTV Stars

26 Sep,2011

By A Correspondent

 

The recently launched channel UTV Stars – The Official Channel of Bollywood, which went on air on August 19, 2011, has garnered a phenomenal response from audiences nationwide in a very short span of time. In just 4 weeks, UTV Stars has acquired the No1 spot in the Bollywood genre.

Within four weeks of its launch, the channel is ahead of its competition in the Bollywood Entertainment genre, with 23.5 GRPs (HSM 1MN+ 15-24), which makes it the leader in the genre as per the TAM data for Week 38. From the time of launch, the channel has enjoyed a robust audience loyalty (derived from the TSV measure) which is already 30 per cent above the competition.

Chalking the achievement up to superior content on the channel, Nikhil Gandhi, Business Head, UTV Stars said: “We got the formula right and implemented it bang on. Right from the brand campaign to the shows, to the eclectic programming mix, we planned meticulously and were therefore confident of becoming leaders.”

The channel is the sixth addition to UTV’s bouquet of channels in the entertainment space, and aims to bridge the gap between superstars and their fans.

With Preity Zinta hosting one of the prime shows of UTV Stars ‘Up Close and Personal’ and fans getting to live a starry life on ‘Live my Life’, UTV Stars has caught viewers’ fancy.

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