Max Hegerman quits Tribal DDB India

13 Sep,2011

By A Correspondent

It’s log-out time for Tribal DDB India President Mr Max Hegerman. He has held the top job at the digital arm of the Mudra group since July 2009. While sources close to both Hegerman and Mudra have confirmed the development, there is no official confirmation of the move. His last day at Tribal DDB India will be September 30.

Says his summary on his LinkedIn profile: For roughly twenty years, I have worked in advertising, marketing and communications planning for brands like Saturn, Nike, Oakley, Pizza Hut, Land Rover, Volvo, Scion and Apple. My experience includes a wide range of media and integrated creative solutions to solve for new brand launches, product line introductions/extensions, specific targeting and re-engineering brand positioning.

His experience has been transnational. Prior to overseeing Tribal DDB operations in India, he was:

  • Regional Managing Director  Beijing at TBWA\Media Arts Lab
  • an automatic contract consultant with Initiative, USA
  • SVP, Client Service Director with Energy BBDO, USA
  • Managing Director, Euro RSCG, USA
  • Vice President, Account Director, GSD&M, USA
  • Account Director, Goodby, Silverstein & Partners, USA
  • Marketing Communications Director, Oakley, USA
  • Global Account Supervisor, Wieden + Kennedy, USA
  • Senior Account Executive, Hal Riney & Partners, USA

At the time of writing, there was no confirmation of where Mr Hegerman was headed, though industry rumours suggest he may be headed to global interactive giant, Sapient. It is also not known who is likely to take over from Mr Hegerman at Tribal.


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