J19 wins rights for Jet buses

27 Sep,2011

By Nibha

J19 Max (Jash Media And Communication Pvt Ltd), an OOH agency, recently won the advertising rights for three years for the 96 on-ground Jet Airways air transfer buses that ply within 15 major airports in metro and micro-metro cities across India, from 2011 to 2014.

In an exclusive chat with Nibha of MxM India, Mr Sunil Gohil, Director J19 Max, said, “We have recently won the advertising rights for a period of three years, and this includes both bus grab handles (which was earlier with Atin Promotions) and contravision running feet of right, left and rear panels inside the buses, which ply across all the 15 major airports, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Goa.”

Mr Gohil added, “The contravision will be executed for the first time inside the Jet Airways a/c Tarmac buses where a 6”-high tape will be offering a branding space at the right, left and rear inner panels inside the coaches. Apart from that each bus will continue to have 25-30 double side grab handles with a display size each of size 5”x3”. And, at most airports, the Jet Airways Terminals have no aerobridge facility, so all departing and arrival passengers pass through these coaches. Thus, we shall be catering to double-digit-lakh eyeballs per month.”

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