IRS 2011 Q2: Top 10 Magazines

30 Sep,2011

Top 10 Hindi Magazines

Only Grehalakshmi and Grihshobha have seen a loss of readership from Q1 to Q2 in the Hindi magazine space.

(All figues in 000s)

Publication Periodicity 2011 Q1 2011 Q2
Pratiyogita Darpan M 2027 2154
Saras Salil F 1945 2039
Cricket Samrat M 984 1213
Meri Saheli M 1100 1174
India Today W 1137 1144
Grehlakshmi M 1031 1010
Grihshobha F 1061 1008
Champak F 843 873
Vanitha M 707 764
Nirogdham Q 711 763

 

Top 10 English Magazines

Ooops! General Knowledge Today and Competition Success Review have seen a degrowth as have Filmfare and Stardust. It appears interest in current affairs is waning.

(All figues in 000s)

Publication Periodicity 2011 Q1 2011 Q2
India Today W 1650 1724
Readers Digest M 960 998
General Knowledge Today M 1002 977
Competition Success Review M 684 654
Outlook W 438 456
The Week W 325 396
Filmfare F 382 366
Stardust M 352 342
Femina F 337 339
Business Today F 309 333

 

Top 10 Language Magazines

Malayala Manorama, Mathrubhum iArogya Masika, Ananda Vikatan, Mathrubhumi Thozil Vartha and Kungumam have seen some degrowth from Q1 to Q2.

(All figues in 000s)

Publication Language Periodicity 2011 Q1 2011 Q2
Vanitha Mal F 2653 2671
Malayala Manorama Mal W 1413 1393
Kumudam Tam W 1066 1066
Karmakshetra Ben W 894 916
Mathrubhum iArogya Masika Mal M 929 914
AnandaVikatan Tam W 879 847
Balarama Mal W 812 818
MathrubhumiThozhilVartha Mal W 816 790
Karmasangsthaan Ben W 686 738
Kungumam Tam W 725 722

All figures are in Average Issue Readership. Like media buyers, MxMIndia only endorses Average Issue Readership as the currency for readership measurement. Please note that these are only topline figures which have officially been supplied to the media. Sensible buying and planning happens when more data is available.

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