Indian agencies bag 34 metals at Spikes Asia

21 Sep,2011

 

By A Correspondent

If the Cannes Lions is the Olympics, Spikes Asia is the Asian Games. Competition is stiff, but heck there is no North and South America and no Europe.

But this is no attempt to undermine the rep of Spikes Asia, the annual congregation of ad, marcom and marketing professionals in Singapore. At the three-day event which concluded last evening with much merrymaking in Singapore, Indian advertising boys and girls came back with 34 metals.

 

 

 

It may be remembered that the score at Cannes Lions this year was 24 metals, but then not everyone at the Lions goes in for a Spikes.

 

 

So, here’s the agency-wise tally:

 

 

Agency

GP

G

S

B

Total

BBDO India

1

1

6

8

Beehive

1

1

Contract

1

1

Creativeland Asia

1

1

2

JWT

1

3

4

Leo Burnett

1

1

McCann

1

1

Mediacom

1

1

2

Mindshare

1

1

Mudra

2

6

8

Ogilvy

1

1

2

Taproot

1

1

TBWA

1

1

2


 

 


In the metal types, here’s how it appears:


 

 

Tally
Grand Prix

1

Gold

3

Silver

9

Bronze

21

Total

41

 

Note, Indian entrants came back empty-handed in PR, Mobile and Outdoor.

In the special awards category, Mudra Communications, Mumbai gets the third place as the Agency of the Year. O&M Malaysia gets first and DDB Group Singapore scores the second place. The big one definitely is for Raj Kurup’s CreativeLand Asia which is the Independent Agency of the Year, an award which celebrates the spirit of entrepreneurship. Samsonite won the Advertiser of the Year. In the category for Network of the Year, which is awarded to the Network which gets highest scores for entries across categories include DDB, BBDO and JWT in that order. India drew a blank in the Media Agency of the Year Category. Last year, Mediacom was runner-up.

The Spikes Awards has been around for around a quarter of a century and the Spikes Asia Advertising Festival is a collaboration between the International Festival of Creativity, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of CampaignIndia. According to the organisers, Spikes Asia provides “the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world”.

The Awards, judged by leading international and regional creatives including many from India, recognise top creative work in the categories of Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Design, Mobile and PR.

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