I Venkat is new top cop for ad world

09 Sep,2011

The Advertising Standards Council of India (ASCI), the self-regulatory voluntary organization of the advertising industry, has unanimously elected Mr I Venkat, Director, Eenadu, as the Chairman of the Board of ASCI at its board meeting. Mr Venkat has been a member of the Board of Governors for five years and has provided active support to self-regulation in advertising.

Mr Arvind Sharma, Chairman of India Sub-Continent, – Leo Burnett, was elected Vice-Chairman; and Mr Vikram Sakhuja, CEO-South Asia – Group M Media India, was re-appointed the Honorary Treasurer.

During 2010-11, the Consumer Complaints Council (CCC) met 12 times and considered 777 complaints against 190 advertisements. Of these, complaints against 104 ads were upheld, while 80 were not upheld and six were considered non-issues. In 84 cases, the ads in which the complaint was upheld were voluntarily withdrawn or modified as per the CCC’s decisions, making for an over 80 percent compliance rate.

Mr Rajiv Dube, Director-Group Corporate Services ,Aditya Birla Management Corporation Pvt Ltd, and the outgoing Chairman of ASCI, said, It has been a privilege for me to have served as the Chairman of ASCI and I step down from the position with the satisfaction of a progressive year on self-regulation in advertising behind me, for which I would like to thank all who supported strengthening the movement further.

On his new role, Mr Venkat said, It is my honour to be elected as the Chairman of an organization which has been providing remarkable service to the Indian masses and the ad industry by effectively self-regulating advertising content over the past 26 years. With the support of the ASCI’s Board and the CCC, I will endeavour to further improve the awareness and usage of ASCI. I urge the ad sector, the regulators, civil society activists and above all, the general public to actively seek ASCI’s services and also provide suggestions for its improvement.

 

The other members of the new Board of Governors:

Advertisers

Mr Narendra Ambwani (Agro Tech Foods)

Mr Rajiv Dube (Aditya Birla Management Corporation)

Mr Shantanu Khosla (Procter & Gamble Hygiene & Health Care)

Mr Gopal Vittal (Hindustan Unilever)

 

Media

Mr Rajan Anandan (Google India)

Mr Benoy Roychowdhury (HT Media)

 

Advertising Agencies 

Mr Subhash Kamath (BBH Comms India)

Mr Srinivasan Swamy (RK Swamy BBDO)

 

Allied Professions

Mr Dilip Cherian (Perfect Relations)

Mr Dhananjay Keskar (IBS)

Mr Pranesh Misra (Brandscapes Consultancy P. Ltd.)

Mr Partha Rakshit (Partha Rakshit Associates)

 

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