Gufic’s good medicine for MPG

08 Sep,2011

By A Correspondent

MPG India, the flagship brand of Havas Media, has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based biosciences company with a focus on pharma and personal hygiene products.

GBSL operates across many categories in India including pharmaceutical and personal hygiene. The company’s key consumer brands are Roll-on, Shapers and Stretchnil. MPG’s appointment will extend through all its key brands including soon-to-be launched brand Relieve and Relax.

Commenting on the win, Mr Anil Kamath, Vice President, Marketing and Sales at GBSL, said, The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that.

Ms Anita Nayyar, CEO of Havas Media, India said, The personal hygiene industry is on an upswing given the consumer is getting more and more concerned and conscious both about health and hygiene. We are confident our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic.

Mr Kunal Jamuar, Executive Director West, MPG India, added, GBSL not only have a portfolio of well-known brands but also have a great vision on how to take them forward. We are hoping to do some interesting work and set new trends with disruptive thinking.


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