Gili Signature unveiled

16 Sep,2011

By A Correspondent

Gili, the name that pioneered branded diamond jewellery in India over a decade and a half ago, has taken another major step with the introduction of Gili Signature, its first sub-brand.

Gili Signature caters to the young urban woman, be she a professional, a housewife, or mother. The brand will offer a wide range of jewellery at varied price points, suitable for all occasions, cultures and tastes, and available in metros, Tier I and Tier II cities.

The loveable, unassuming and pretty Ms Prachi Desai was an apt choice as the Brand Ambassador of Gili Signature – the girl next door, who is an independent, young achiever and has made her mark at a young age. She has been television’s golden girl and continues to stun audiencea with her aura of freshness and charm on the silver screen. Though modern in style, Ms Desai is traditional at heart and perfectly personifies what the brand is all about – refreshing, charming, contemporary with a touch of tradition. She’s somebody every young girl in India can identify with, and reflects the freshness that Gili Signature will offer through its new and intricate designs.

Said Mr Rahul Vira, CEO, Gili, “Gili is now progressing into affordable luxury and the sub-brand seeks to reach out to a larger audience pan India with designs that will satisfy every woman’s taste. Crafted in 18k gold and diamonds of clarity SI and colour GH, Gili Signature is our offering to fulfil every woman’s dream of possessing a sparkling piece of diamond jewellery.”

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