Four years of good times with NDTV

08 Sep,2011

By A Correspondent

NDTV Good Times, the flagship channel of NDTV Lifestyle, part of the NDTV Group, has completed four successful years of establishing a niche for itself in the lifestyle genre. It has made a firm place for itself among its target audience of socially upbeat, well travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel.

NDTV Good Times has always presented world-class, aspirational lifestyle programming that advocates living large – giving its viewers affirmative mantras for how to enjoy food, both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish travel and luxury from both far and near. The line-up of shows has covered every aspect of the lifestyle genre to portray and cater to an increasingly global India.The programming has offered fresh, original content while constantly working with new, engaging out-of-the-box formats.

The channel has announced plans to launch a series of new shows in the coming quarter, and also a new series called Yoga Sutra. Adding to that, The Kingfisher Calendar Hunt comes back for a new season, hotter than before and at a surprising new location.

Ms Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle said, We always strive to offer something unique and exciting to our viewers and we shall continue to do so in the coming years. I thank our viewers for their continuous support.

Ms Shibani Sharma Khanna, Channel Head, NDTV Good Times added, As India’s first lifestyle channel turns four, the bar has been raised higher. Audiences will see more energy, variety and zest along with new formats and genres.

In these four years, NDTV Good Times has won several awards recognizing its unique programming with shows like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar, and was judged as the ‘Best Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) Awards for the last two consecutive years.

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