First on MxMIndia: Slowdown forces Bright Outdoor to give up BEST bus biz

23 Sep,2011

Story: By Nibha

 

Bright Outdoor Advertising, Mumbai’s premier OOH Media owner has withdrawn itself from advertising on Mumbai’s BEST (Brihanmumbai Electric Supply and Transport Undertaking) buses and thus a fresh tender will soon be up for bidding in the next month.

 

Bright Outdoor CEO Mr Yogesh Lakhani confirmed the development to MxMIndia, saying, “Due to huge losses, we’ve given it up.” Industry sources tell MxMIndia that since the amount bid to win the tender in 2010 was very high, Bright found going the tough given the slowdown in adspends in the outdoor domain.

 

It may be noted that in November 2010, Bright Outdoor had won a 3 year tender from Pioneer Publicity for an upwards of Rs 120 crore for all the non-airconditioned BEST buses in Mumbai

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One response to “First on MxMIndia: Slowdown forces Bright Outdoor to give up BEST bus biz”

  1. Umatc says:

    Its not slow down but senseless bidding which killed the media and hence Brite was forced to give up since nobody was willing to pay such high price for the media.maybe MXM should do a story behind this rather publish a press release

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