Extra sweetness as ‘Mint Indulge’ is launched

13 Sep,2011

By A Correspondent

Mint, HT Media’s business daily, launched its luxury and lifestyle publication Mint Indulge on September 09, 2011.  This is a complimentary quarterly read for Mint’s readers across India. The magazine will be in a Berliner format with the opening cover story on ‘The making of Vertu’.

Speaking about the magazine Mr Hemant Somani, COO, Mint said, “Mint Indulge showcases the most aspirational international brands, which look at India as a promising market to drive the next growth wave for them. The category has gained traction in the last few years and Mint proves to be the best vehicle for these brands to reach their target audience.”

Mint Indulge focuses on the passions and indulgences of India’s top business leaders and serve as their buying guide for the season. Apart from rich content, the inaugural issue has an international look and feel, making it visually appealing.

In the editor’s note, Mr Sidin Vadukut, Issue Editor of Mint Indulge, writes, “This newspaper values your time and money. We try to make sure that every piece of newsprint we push your way is worth the time it takes you to flip through it, if not actually read it in full… Mint Indulge is our latest project. The entire point of Indulge is to showcase products, services, concepts, and, most importantly, ideas that have a reasonable chance of exciting the prosperous or won’t give-up-till-I’m-prosperous male.”

Exquisite gadgets and mobile devices take the centre stage in the inaugural issue along with other indulgences like international clothing, watches and other accessories. Readers can also look forward to premium luggage choices, food and beverages and golf equipment.


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