Day 2 of Spikes Asia gets underway

19 Sep,2011

By A Correspondent

 

Spikes Asia took off in Singapore yesterday with India dominating the participating countries in the awards event with 612 entries. Celebrating creativity in advertising and communications, the three-day event is the apex congregation of the trade in the region.

“As the largest awards in Asia Pacific, we are delighted with the continued support of the industry in the region, demonstrated by this incredible growth. Spikes Asia is the place to see the region’s great creative work across all the different disciplines, including the two new categories for this year – Mobile and PR. Winning a much sought-after Spike, provides important recognition, inspiration and motivation for both agencies and clients alike,” said Mr Terry Savage, Co-Chairman of the Spikes Asia. “With a record number of attendees this year, Spikes Asia is set to be a great event, with much to learn and discuss,” he continued.

During his session, Mr John Wren, President & CEO, Omnicom Group had summed on the must-have’s among the people they hire-high energy, talented and nice. He also dubbed mobile as the core to change in future. He also pointed that Asia is the growth center for marketers and its here that they can achieve the greatest growth.

Mr Stephen Kim, General Manager, Global Creative Solutions, Microsoft discussed the journey of storytelling and pointed that every brand and every consumer has a story to tell and as marketers, it is important resonate these stories with the consumers.

There was also a presentation on `Lessons In Creativity And Innovation From The Simpsons’ by Mr Joel Cohen, the Writer and co-executive Producer of The Simpsons. Mr Cohen attributed the success  of the Simpsons to the environment in which it is created and also reminded the importance of connecting with the audience before innovating.

There are many more sessions that delegates are making a beeline for. These include Creativity & Fear by Todd Sampson, CEO, Leo Burnett Australia, Does Creativity Make Advertising More Effective? by James Hurman, Planning Director, Colenso BBDO and The Gamification Of Marketing by Laurie Coots, Chief Marketing Officer, TBWA\Worldwide among host of others.

The grand awards event will be held tomorrow evening.

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