Business Standard celebrates use of Hindi in biz

23 Sep,2011

By Akash Raha


Business Standard Hindi recently celebrated Hindi Diwas and activated the initiative which was aimed at promoting the use of Hindi language in business parlance. This initiative of Business Standard is going to commence at the end of this month. The tag line for this initiative is “Behtar Business woh, jo aapke bhaasha mein ho!”


Speaking on necessity and efficacy of spreading the business language in Hindi, Mr Arun Natesh, Head-Marketing, Business Standard said, “This initiative was important as there are a lot of people in the country do their business in Hindi, because that is the language of the masses. But inspite of that, there are a lot of words and terminologies that people use that is not easily understandable as it lacks homogeneity. So the idea is to promote business terminology and language in Hindi. Since our newspaper gives them comprehensive information on business, our initiative empowers them in understanding the effective terminology of use.”


For this initiative, they compiled a special pullout which looked at the usage of the Hindi language online, in mobile and the growing interest globally for the language by the likes of Microsoft and Google.


As a part of this initiative Business Standard organized quizzes testing knowledge of business terminology. Enthusiastic participation was seen across Mumbai, Delhi, Lucknow, Patna, Bhopal, Raipur and Kolkata. Business Standard went to the premises of organizations like SBI, LIC, Allahabad Bank, NABARD, BHEL, Bhilai Steel Plant, Bank of Baroda, Union Bank etc.


Business Standard, in Hindi, reaches out to small and medium entrepreneurs, traders, small investors etc. Keeping this focus, the paper itself is designed around meeting this need by adding locally relevant content. Business Standard also brings to the reader what its editorial team is famed for – incisive and in-depth analysis of events. In recent times, the paper has strengthened the coverage of local commodity information immensely benefiting the large trading community.

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