Anchor calls for creative pitch

30 Sep,2011

By Shubhangi Mehta

Anchor Switches, a subsidiary of Panasonic Electric Works Co Ltd, has called for agencies to handle their creative mandates.

The account size could not be ascertained at the time of filing the report.

In June 2010, where Anchor Electricals communicated its logo change and being a part of the Panasonic group, the company then launched the second phase of the logo revival campaign. The campaign was conceived for the end-user to understand and accept the benefits of this change and to showcase the Anchor range of products. The outdoor campaign had been conceptualized by Primetime Outdoors. The overall investment incurred for the OOH campaign was in the vicinity of Rs 7-8 crore.

Anchor has been around for more than 47 years, constantly innovating and bringing quality products to the market. Anchor changed the way people look at switches by introducing India to the piano switch in 1976. It then went on to create offerings like Roma, the finest modular range of quality switches and accessories.

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