AdAsia 2011: The colour and the certainty

15 Sep,2011








By Dhara Salla

The logo for AdAsia is a colourful creation based on the different fabrics one can find all over Asia, and the theme of the marketing, media and advertising congress is Uncertainty is the New Certainty.

AdAsia will be held in New Delhi from October 31 to November 3, 2011. This is its 27th edition and it will be presented by the Asian Federation of Advertising Associations. The chairman of the organizing committee is Mr Madhukar Kamath, group CEO and MD, Mudra group; the committee also consists of co-chairman Mr Ashish Bagga, CEO, Living Media India Ltd; co-chairman Dr Bhaskar Das, President, The Times of India group and Mr Uday Shankar, CEO, Star India.

The congress is divided into 20 sessions with 50 speakers from the world over  ranging from creative spark Mr David Droga to Lever honcho Mr Harish Manwani  out of which 38 have been confirmed. The list of speakers also includes people like Mr Sanjay Kapoor – CEO, Bharti Airtel, Mr Salman Amin, EVP and Chief Marketing Officer, PepsiCo, and Mr Chris Thomas, Chairman and CEO of BBDO Asia, Middle East and Africa and Chairman of Proximity Worldwide, to name a few.They are awaiting the confirmation from Amitabh Bachchan and Shahrukh Khan. The upper limit of the number for the delegates attending the event is 1,000-1,200. Around 300 registrations have been confirmed, said Mr Kamath.


The event promises to be not just the biggest international gathering of industry stalwarts but also a cultural gala. On the schedule are Kathak performances, a Vietnamese evening, and theme lunches and dinners to look forward to. The streets of Delhi will be recreated and will display foods of Delhi and street performances, said Mr Kamath.

AdAsia already has a few co-sponsors on board, and the scale of the event means it is bound to be big-budget. Mr Kamath did not reveal the budget but said the title sponsorship cost around Rs 4 crore and the co-sponsorship would start from Rs 50 lakh.


The marketing strategy for AdAsia this year includes heavy use of social media such as Facebook, Twitter and LinkedIn.


Asked what the event promised, in a nutshell, Mr Kamath thought for a while and answered, Incredible learning and enthrallment from the congress sessions.


More information can be had at


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