All set for new highs @ AdAsia 2011

09 Sep,2011

By Shruti Pushkarna


Asia’s biggest Marketing, Media and Advertising Congress is less than two months away, and the Organizing Committee members of AdAsia 2011 seem all set to set new precedents in the history of AdAsia. Organizing Committee Chairperson and Group CEO-MD Mudra Group, Mr Madhukar Kamath, confesses, that after Jaipur 2003, the team is working hard towards setting a new benchmark.

The theme for AdAsia 2011 is Uncertainty: The New Certainty. Extensive thought has gone into the content for AdAsia 2011. As opposed to Jaipur 2003, where the city had the advantage of virtually no distractions, Delhi is a bigger challenge. Mr Kamath admitted, A lot of thinking has gone into the 20 unique sessions for this year as the biggest challenge was to keep the audience inside the halls hooked enough with great content, knowing that Delhi as a city is full of distractions.

Adding to this, Mr Ashish Bagga, Co-Chairman of the Organising Committee and India Group CEO, said, We have looked at all the highs of Jaipur and made them higher and we’ve looked at all the lows of Jaipur and made them into our strengths Delhi will be far far better than Jaipur in every which way. Delhi is going to be the New Certainty in making the new benchmark of AdAsia.

Speaking at a press conference in the Capital on Thursday, the Committee presented the media with a quick peek on the programming. Day1 will open with a keynote with Mr Michael Roth, Chairman & CEO, Interpublic and Mr Harish Manwani, COO, Unilever. This will be followed with uniquely designed sessions for the following two days.

With eight Indian panelists and nearly 40 foreign speakers, AdAsia 2011 seems a promising delight for the industry across Asia. No AdAsia in the last 26 years has had this ensemble of speakers, said Mr Kamath.

Bollywood actor and theatre artist Mr Boman Irani will host the event and there will be spectacular performances by Mr Shiamak Dawar’s dance troupe, as well as Shillong Choir, the winners of popular reality show India’s Got Talent. Day 1 will also see a rare musical ensemble led by the famous percussionist, Mr Taufiq Qureshi, son of legendary tabla maestro, Ustad Allah Rakha. Everyone inside the hall will be making some music, remarked Mr Kamath.

The event promises to be not just the biggest international gathering of industry stalwarts but also a cultural gala. On the schedule are Kathak performances, a Vietnamese evening, and theme lunches and dinners to look forward to. The streets of Delhi will be recreated on the Taj lawns, displaying foods of Delhi and street performances, said Kamath.

With around 1,200 delegates expected this year, over 400 will be international delegates alone. The neighbouring countries like China and Pakistan have shown an overwhelming response, with over 100 pre-registration requests from Pakistan and around 30 from China so far. Mr Kamath said that there have been about 300 registrations so far, and more are expected.

A high-profile event, AdAsia will see government participation with confirmations from the Delhi Chief Minister and I&B Minister for the opening ceremony. Bollywood veteran Mr Amitabh Bachchan, and actors Mr Shahrukh Khan and Mr Aamir Khan have also been requested to attend. So keeping the high profile in mind, strict security measures will be in place.Although we don’t take responsibility for any quakes, quipped Mr Bagga.

Answering questions about the business prospects of the event, Mr Bagga stated,This is not a money making thing, it’s a knowledge sharing platform.As for the speakers, Mr Kamath said, All of them, barring a few listed professional speakers, agreed to attend at a very reasonable price.

Although the committee members expressed their desire to reach out to the maximum number of management students in the country through this platform, there are no discounts on offer. The delegate tickets are priced at Rs 33,000 for early birds and Rs 40,000 post September 30.

However, there are contests on social media, like Twitter and Facebook, and winning these can get you registration waivers. All you need to do is, upload a 10 slide presentation on the theme, Uncertainty: The New Certainty. These presentations will be judged by the members of the Advisory Board of AdAsia 2011.

Vietnam will play host to the next AdAsia. As for AdAsia 2015, Thailand and Taiwan are competing to host it. Details about the event can be found at


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