9X Tashan debuts with a century

19 Sep,2011

By A Correspondent

Punjabi music channel 9X Tashan has made its mark by registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP markets.

Mr Sandip Bansal, Managing Director of 9X Tashan, said, “We wonder if any other music channel has ever hit a century in its opening week. The robust performance of 9X Tashan has made it the most preferred Punjabi music destination for youth and has also captivated viewers across all age groups in the PHCHP markets.”

Launched on August 31, 9X Tashan has emerged a clear leader in the Punjabi music genre across the PHCHP markets.

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 – 24, PHCHP: 9X Tashan – 104 GRPs; PTC Chak De – 47 GRPs; MH1 – 32.5 GRPs; ETC Punjabi – 6.2 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 4+ yrs, PHCHP: 9X Tashan – 67.8 GRPs; PTC Chak De – 28.9 GRPs; MH1 – 28.5 GRPs; ETC Punjabi – 5.4 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 – 24 ABC, PHCHP: 9X Tashan – 95 GRPs; PTC Chak De – 40 GRPs; MH1 – 24 GRPs; ETC Punjabi – 7 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 – 34, PHCHP: 9X Tashan – 83 GRPs; PTC Chak De – 44 GRPs; MH1 – 27 GRPs; ETC Punjabi – 6 GRPs

Mr Baljinder Mahant, Programming Head for 9X Tashan, said, “9X Tashan has overall expanded the Punjabi music genre. Its success proves that viewers appreciate the combination of great music and rib-tickling animation.”

9X Media Group’s flagship Channel 9XM continues its No 1 position in the Hindi music genre across all age groups, being at the top across all age groups for the past 18 weeks according to TAM data.

Commenting on the strong performance of 9X Tashan and of 9XM, Mr Punit Pandey, Senior Vice President and Business Head – 9X Media Group, said, “It is a double whammy for 9X Media Group as 9X Tashan and 9XM have both emerged leaders in their respective genres. The TAM data endorses our commitment to offer the best music to viewers across various genres. We aim to make 9X Media Group the ultimate destination for music in India.”

 

Related Stories

  • No Related Stories Found
Post a Comment 

Comments are closed.

Today's Top Stories
Videos