94.3 Radio One empowers its listeners

23 Sep,2011

By A Correspondent

Taking a leaf out of the current wave in the nation where people’s say cannot be ignored, 94.3 Radio One has also decided to follow this path. The station has just completed five years in the Bangalore market and has initiated a campaign  to give its listeners the power to choose what they want to hear on radio by organizing a public feedback forum for listeners’ to make themselves heard.

Talking about the initiative, Shyju Varkey, National Marketing Head and Station Head-Bangalore, says, “On our 5th anniversary, we wanted to create an initiative where we could empower the listeners. We want to give our listeners the power to choose what they want to hear and what they don’t’ want to hear.  An initiative such as this has never been taken up by any radio station or any other medium before. “

Radio One through this initiative will shortlist 600 candidates who are very well versed with Bollywood music to be a part of a research conducted by a prominent research agency.  These candidates will represent the listeners to choose the music they want to hear and decide on the most favorable tracks, which will ensure Radio One plays the music that the public desires. A reproduction of the playlist would then be announced on air after the research has been completed.

“We were inspired by the various initiatives all around the country where people are striving to make themselves heard.  We being a radio station thus decided that we should do our part in giving citizens a voice through our station by making it completely 100 percent co-created by the listeners, for the listeners and of the listeners,” added Varkey.

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