India Shops Online is thrust of HomeShop18.com’s new campaign

01 Sep,2011

Shopping for the Indian consumer usually means in-store  but with e-commerce gaining ground, HomeShop18.com has unveiled its new television commercial, called India Shops Online.

 

The TVC is built around the idea that the e-commerce portal delivers the best brands at great value, and emphasizes the click of a button concept visually as well as in the audio.

 

Announcing the launch of the new commercial, which is produced by Cell18 under the direction of Zubin Driver, the company shared some key statistics: 300 percent growth in traffic over the past 12 months, six-fold growth in online shopping revenues and nearly 30 percent repeat customer base.

 

In creating the commercial, the brand has taken care to introduce the modern within the context of the traditional in the Indian household. The commercial also captures the instant nature of e-commerce shopping, and reflects the growing stature of homeshop18.com in the category.

 

Commenting on the commercial, HomeShop18 CEO Sundeep Malhotra said, This commercial is reflective of our deep focus on the e-commerce domain and is meant to accelerate the growth of the e-commerce category and of homeshop18.com as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of e-commerce and homeshop18.com.

 

The TVC, the first in a series, has been produced in a 30-second format with 15-second versions to follow, and more commercials are scheduled to be produced under the Indian Shops Online theme.

 

HomeShop18 has recently been in the news for having acquired a books e-tailer called coinjoos.com and also for raising funds worth Rs 100 crore.

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