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Ranjona Banerji: Jingoism Rules, Regrettably Resulticks brings onboard Kulmeet Bawa as COO and President, JAPAC The Womb partners IGP.com on latest global campaign Blink Digital bags Nayara Energy’s integrated digital biz Force Motors partners Puneri Paltan as Principal Sponsor Shalimar Paints rolls out integrated campaign, ‘Har Rang Khoobsurat!’ Tata Salt unveils ‘Maulichi Savali initiative Cream Bell launches digital campaign for Bon Bon OMI executes ad campaign for Tanishq’s ‘Ahalya’
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Archive
The Big Story
The Big OTT Growth Story – Chapter 1 Shailesh Kapoor kicks off a series focusing on OTT with a look at the impact of the new platform on cinema-going more
Freaking News
Ranjona Banerji: Imbalance rules in journalism Is there any point asking why so few in the media checked in the first instance and just went ahead with this “Congress pages taken down by Facebook” tilt, asks Ranjona Banerji [more]
TV Trail
Elections & IPL: Both Battlefields are Ready Let the games begin, writes Shailesh Kapoor… of the political and sporting kind [more]
Indrani Sen: Mobile phones may be injurious to our health! In this digital age when we all are celebrating the mobile revolution, a silent storm has started gathering about the health hazards of using handheld devices, writes Indrani Sen [more]
Is Thums Up losing its Thunder? The bestselling cola dumped its creative agency of 24 years… but can this help gain back its thunder, wonders Prabhakar Mundkur [more]
The How, What and Why of Erroneous Claims by Newspapers It’s a fallacy that this readership and circulation data is a critical release. A few days or even a week’s delay has no consequences, writes Sanjeev Kotnal [more]
It’s Piyush Pandey, Global CCO-designate, Ogilvy His appointment is the biggest role a resident Indian has occupied in marketing services globally [more]
Radio rules in Pre-Election Frenzy As per data from TAM AdEx, radio grew in the run-up to the elections [more]
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