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Rohit Gupta elected Chairman of ASCI WatConsult bags digital duties for Goibibo Flipkart launches new advertising offerings Ranjona Banerji: Fake narrative by the faithful Das ka Dum with Dr Bhaskar Das: Can one trust audience measurement data? Verizon Media hires Nikhil Rungta as Country Manager for India Leo Burnett India strengthens creative team with new appointments ‘If everyone profits, there will be no fatigue’
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Archive
The Big Story
The Big OTT Growth Story: Chapter 2 There has been a significant jump in the quality of the top shows in 2019, writes Shailesh Kapoor more
Freaking News
Ranjona Banerji: ‘Journalists’ as Patriots The general public may have a misconception, or several, of what the media ought to be doing. But journalists know, writes Ranjona Banerji [more]
TV Trail
Shailesh Kapoor: Man Vs. No Wild: Great Marketing, Bizarre Content The episode, by all means, can be termed as a huge marketing success, even though the content was a letdown, writes Shailesh Kapoor [more]
Utterly Butterly Kohli-cious As Virat Kohli crosses another milestone, we track his rise and rise via Amul ads [more]
Jaldi 5 with Sapangeet Rajwant, Viacom18: It’s the role of marketing to create awareness & interest for content Ram Siya Ke Luv Kus is a show that has been made at scale and we wanted to position it commensurately, says Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18 [more]
Sanjeev Kotnala: Review of V Chandrmouli’s ‘Get better at Getting better’ if you have to pick between the two books by Chandramouli Venkatesan, I will recommend ‘Catalyst’ over ‘Get better at getting better’, writes Sanjeev Kotnala [more]
It’s Piyush Pandey, Global CCO-designate, Ogilvy His appointment is the biggest role a resident Indian has occupied in marketing services globally [more]
2019 MxM Mediaperson of the Year: 4 months to go The award will be presented on Friday, December 20, 2019… wait for it [more]
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