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RSS AdsonIPL21: Shraadh Effect on New Ads? Shruti Pushkarna: Half a decade of lessons in accepting diversity Wavemaker bolsters global top deck Motivator wins mandate for Spexmojo eyewear DentsuMB wins creative mandate for TVS Raider Vipul Nagar is Business Head – Colors Gujarati The Mavericks wins Ultraviolette mandate Das ka Dum with Dr Bhaskar Das | If you had the opportunity to greet PM Modi on his birthday last week, what would you say to him (other than wishing him of course)? Viacom18 Studios hooks up with Dharma
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So which ads would you like refreshed & rehashed? Sanjeev Kotnala on the ads where a refresh has worked, which he will like to see reworked and even those which could try a role reversal more
Ranjona Banerji
Ranjona Banerji: Will News TV now go to town with Sidharth Shukla’s death? TV of course has found one of its favourite deflection tactic: the sudden death of a popular young actor, Sidharth Shukla, writes Ranjona Banerji [more]
TV Trail
Leagues Over Legacy: The Future of Cricket The co-existence of cricketing formats also reflects upon the crossroads cricket administrators, including ICC, find themselves at, writes Shailesh Kapoor [more]
Shruti Pushkarna: Who really cares about Disability? Scanty media coverage leaves the disabled community voiceless in the 21st century, writes Shruti Pushkarna [more]
Sanjeev Kotnala: Do you treat your High Performers like Olympic Athletes? The only question to all the people is, are you doing the right thing, writes Sanjeev Kotnala [more]
DD Free Dish Latest Auction: Who wins, Who loses? Prasar Bharati dumps small DD Channels to accommodate private channels, writes Indrani Sen [more]
Bhuvi Gupta: How Marketers can both make money and save money via behavioural targeting As technology evolves using tools like Artificial Intelligence and automation, personalisation to improve customer experience will become crucial, writes Bhuvi Gupta [more]
And the award goes to… Avik Chattopadhyay names the ‘Indian Covid-19 Fighter of the Year’ Awards, studying claims by brands and services and their clamour for attention [more]
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