The Big Story

The Big OTT Growth Story: Chapter 2

The Big OTT Growth Story: Chapter 2 There has been a significant jump in the quality of the top shows in 2019, writes Shailesh Kapoor more

Freaking News

Ranjona Banerji: 'Journalists' as Patriots

Ranjona Banerji: ‘Journalists’ as Patriots The general public may have a misconception, or several, of what the media ought to be doing. But journalists know, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Man Vs. No Wild: Great Marketing, Bizarre Content

Shailesh Kapoor: Man Vs. No Wild: Great Marketing, Bizarre Content The episode, by all means, can be termed as a huge marketing success, even though the content was a letdown, writes Shailesh Kapoor [more]

Utterly Butterly Kohli-cious

Utterly Butterly Kohli-cious As Virat Kohli crosses another milestone, we track his rise and rise via Amul ads [more]

Jaldi 5 with Sapangeet Rajwant, Viacom18: It's the role of marketing to create awareness & interest for content

Jaldi 5 with Sapangeet Rajwant, Viacom18: It’s the role of marketing to create awareness & interest for content Ram Siya Ke Luv Kus is a show that has been made at scale and we wanted to position it commensurately, says Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18 [more]

Sanjeev Kotnala: Review of V Chandrmouli's 'Get better at Getting better'

Sanjeev Kotnala: Review of V Chandrmouli’s ‘Get better at Getting better’ if you have to pick between the two books by Chandramouli Venkatesan, I will recommend ‘Catalyst’ over  ‘Get better at getting better’, writes Sanjeev Kotnala [more]

It's Piyush Pandey, Global CCO-designate, Ogilvy

It’s Piyush Pandey, Global CCO-designate, Ogilvy His appointment is the biggest role a resident Indian has occupied in marketing services globally [more]

2019 MxM Mediaperson of the Year: 4 months to go

2019 MxM Mediaperson of the Year: 4 months to go The award will be presented on Friday, December 20, 2019… wait for it [more]

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