STARRED OFF

Anil Thakraney: Will ABP News eschew sensationalism? Posted on 18 Apr,2012 | under ADVERTISING With the baggage of ‘STAR News’ off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously

Will the name change work for MCCS? Posted on 17 Apr,2012 | under MEDIA Media analysts and experts don’t think there’s reason for worry as Star News, Ananda and Majha will replace ‘Star’ with ‘ABP’

A channel is vulnerable only if quality drops: Ashok Venkatramani, CEO, MCCS Posted on 17 Apr,2012 | under MEDIA Only a drop in quality can impact a news channel, says Ashok Venkatramani, CEO, MCCS

Harish Bijoor: What’s in a Name? Posted on 17 Apr,2012 | under MEDIA What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor

Mediaah!: So what let to the Star-ABP split? Will Star start a new news channel? Posted on 17 Apr,2012 | under MEDIA Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding

Star India ends alliance with ABP on news channels Posted on 16 Apr,2012 | under MEDIA Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha