THE ANCHOR

One Big Idea: Final word by Pradyuman Maheshwari Posted on 03 May,2013 | under BLOGS Concluding our series of ‘One Big Idea’ contributions published in the MxMIndia Annual 2012 with the opening remarks by the MxMIndia editor-in-chief and CEO

One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order Posted on 02 May,2013 | under BLOGS It took us nearly 50 years to cross the 10 million landlines mark post- Independence, but less than 15 years to cross the 900 million mark in mobile connections as of now.

One Big Idea by Ananya Saha: The Right Mentors Posted on 30 Apr,2013 | under BLOGS By Ananya Saha   How many of us have mentors in the industry? By a mentor, I do not imply a person corrects, as grammar and the like can now be corrected by MS Word (only if one is open to [...]

One Big Idea by Kishor Kate: It’s okay to do away with gifts Posted on 29 Apr,2013 | under BLOGS By Kishor Kate   My job requires me to be a Jack of all trades. So even though I don’t actually write stories or go on sales calls, everytime I answer a phone call and take the message, I have [...]

One Big Idea by Rafiq Barak: Good to see design drive content Posted on 29 Apr,2013 | under BLOGS By Rafiq Barak   As someone who is into design, for me the way things look is very, very important. Thankfully, in the last two decades or so, Indian media companies have started concentrating on the look-and-feel of their properties. [...]

One Big Idea by Johnson Napier: Have an idea, seal it! Posted on 26 Apr,2013 | under BLOGS By Johnson Napier   An idea, it is said, has the innate ability to strike when one least expects it. If we were to go back in time over the past few years and look up ideas that were discovered [...]

One Big Idea by Shruti Pushkarna: Video needs a perception change Posted on 26 Apr,2013 | under BLOGS By Shruti Pushkarna   When I was asked to write this piece, I was totally blank. We keep complaining about the industry and how things are but when confronted with the question, “What’s my one big idea for the media [...]

One Big Idea by Tuhina Anand: Find and nurture the right talent Posted on 25 Apr,2013 | under BLOGS By Tuhina Anand   The media and advertising sector needs a major shake-up to bring back their shine. This can only happen if the industry is able to attract the right kind of talent and most importantly is able to [...]

One Big Idea by Alok Kapuria: Consume only what offers maximum bang for the buck Posted on 25 Apr,2013 | under BLOGS By Alok Kapuria   It was interesting to have launched MxMIndia around the time when the slowdown was just beginning to set in. But having experienced troubled times in 2008-09, this one appeared to be smooth sailing. Thankfully, marketing spends [...]

One Big Idea by Vidya Heble: Getting it right, making it clear Posted on 24 Apr,2013 | under BLOGS By Vidya Heble   The big idea in media and advertising cannot be anything other than Clarity. Clarity in communication, thinking and action. Whether it is a news item or an advertisement, the aim is to communicate, and effective communication [...]

One Big Idea by Ritu Midha: Being contextual matters Posted on 24 Apr,2013 | under BLOGS By Ritu Midha   Context is the new key to ‘right’ communication. Content and consumer – what you want to say, and to whom, no doubt, continue to be the most important elements of communication strategy.   However, the context [...]

One Big Idea by Anil Thakraney: Outsource creative work Posted on 23 Apr,2013 | under BLOGS By Anil Thakraney   I think time has come to do away with the traditional creative department in the ad agency. There should be just one creative director in each office, and he/she must assign work to experts from different [...]