TAM

  • India-SL Test series helps Sony Six: TAM data

    India-SL Test series helps Sony Six: TAM data Posted on 01 Sep,2015 | under MEDIA The channel has put up a noteworthy performance thanks to the airing of the India-Sri Lanka Test series, as per an analysis of TAM Media’s analytical arm – the S Group

  • BARC-TAM: Did the industry kill TAM? Posted on 27 Aug,2015 | under MEDIA Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?

  • BARC-TAM deal: Win-win for all

    BARC-TAM deal: Win-win for all Posted on 27 Aug,2015 | under MEDIA The deal between the two television audience measurement firms is a gamechanging one – for the industry and for themselves

  • BARC-TAM: We told you so! MxM broke the story… Posted on 27 Aug,2015 | under MEDIA The links to the two stories published by MxMIndia

  • TAM fortifies its mobile App with Version 2.0 Posted on 13 Jul,2015 | under Digital Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam & Orissa

  • TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story

    TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story Posted on 13 Jul,2015 | under MEDIA Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research

  • Yoga Day earns big dividends on news channels: TAM data

    Yoga Day earns big dividends on news channels: TAM data Posted on 06 Jul,2015 | under MEDIA Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research

  • TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015

    TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015 Posted on 29 Jun,2015 | under MEDIA The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research

  • Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM

    Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM Posted on 22 Jun,2015 | under MEDIA The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

  • Hindi movie channels more robust in Week 23 vis-a-vis pre-IPL weeks: TAM

    Hindi movie channels more robust in Week 23 vis-a-vis pre-IPL weeks: TAM Posted on 15 Jun,2015 | under MEDIA Relative to pre-IPL weeks, the genre finds itself on a stronger footing thanks to the work of high TSV, genre reach having seen a drop from 77% pre-IPL to 76% in Week 23, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

  • The IPL8 wrap-up from TAM

    The IPL8 wrap-up from TAM Posted on 12 Jun,2015 | under MEDIA Vital data and comparison of IPL8 and IPL7 viewership as also the top brands and endorsement this season. Data courtesy TAM Sports

  • Hindi movie channels shrinks a bit in Week 21: TAM

    Hindi movie channels shrinks a bit in Week 21: TAM Posted on 01 Jun,2015 | under MEDIA The Hindi movie genre shrunk a bit in Week 21 of 2015 (May 17 to 23, 2015), as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research