TAM

  • Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals

    Zee is ahead of LifeOk in TAM’s Week 17 data for Households & Individuals Posted on 30 Apr,2015 | under RESEARCH TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)

  • TAM data for Household & Individual GRPs for Week 15-16

    TAM data for Household & Individual GRPs for Week 15-16 Posted on 29 Apr,2015 | under RESEARCH Data sourced from TAM offering Average Weekly Household GRPs Vs individual GRPs for various channels for Wk 15-Wk 16,2015, without LC1

  • As industry gets set for a new measurement regime, TAM gears for new innings!

    As industry gets set for a new measurement regime, TAM gears for new innings! Posted on 28 Apr,2015 | under INTERVIEWS TAM CEO LV Krishnan unplugged: on BARC, on the industry on politicisation of ratings…

  • Hindi movie consumption least impacted in IPL 8: TAM data

    Hindi movie consumption least impacted in IPL 8: TAM data Posted on 27 Apr,2015 | under NEWS Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn’t as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM

  • Sony Max goes past Star Plus in TAM Week 16

    Sony Max goes past Star Plus in TAM Week 16 Posted on 24 Apr,2015 | under RESEARCH This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs

  • TAM ratings for Hindi GECS for Week 14 and 15

    TAM ratings for Hindi GECS for Week 14 and 15 Posted on 17 Apr,2015 | under NEWS Star Plus continues to lead the Hindi GEC table, with Colors and Zee being second and third

  • IPL8 is more than 40% more popular than IPL7: TAM data

    IPL8 is more than 40% more popular than IPL7: TAM data Posted on 17 Apr,2015 | under MEDIA The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM

  • Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story

    Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story Posted on 13 Mar,2015 | under MEDIA Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM

  • &TV opens with 90612 GVTs Posted on 12 Mar,2015 | under MEDIA With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs

  • Exclusive! BARC in talks to buy TAM?

    Exclusive! BARC in talks to buy TAM? Posted on 12 Mar,2015 | under MEDIA The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM

  • TAM numbers for Hindi & Regional Channels in Week ​8

    TAM numbers for Hindi & Regional Channels in Week ​8 Posted on 27 Feb,2015 | under RESEARCH Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets

  • TAM’s AdEx to certify ad spots for Amagi Posted on 12 Feb,2015 | under MEDIA Ad spots on Amagi’s geo-targeted ad network will now be monitored and certified by India’s largest television audience measurement analysis firm

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