TAM

  • Yoga Day earns big dividends on news channels: TAM data

    Yoga Day earns big dividends on news channels: TAM data Posted on 06 Jul,2015 | under MEDIA Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research

  • TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015

    TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015 Posted on 29 Jun,2015 | under MEDIA The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research

  • Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM

    Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM Posted on 22 Jun,2015 | under MEDIA The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

  • Hindi movie channels more robust in Week 23 vis-a-vis pre-IPL weeks: TAM

    Hindi movie channels more robust in Week 23 vis-a-vis pre-IPL weeks: TAM Posted on 15 Jun,2015 | under MEDIA Relative to pre-IPL weeks, the genre finds itself on a stronger footing thanks to the work of high TSV, genre reach having seen a drop from 77% pre-IPL to 76% in Week 23, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

  • The IPL8 wrap-up from TAM

    The IPL8 wrap-up from TAM Posted on 12 Jun,2015 | under MEDIA Vital data and comparison of IPL8 and IPL7 viewership as also the top brands and endorsement this season. Data courtesy TAM Sports

  • Hindi movie channels shrinks a bit in Week 21: TAM

    Hindi movie channels shrinks a bit in Week 21: TAM Posted on 01 Jun,2015 | under MEDIA The Hindi movie genre shrunk a bit in Week 21 of 2015 (May 17 to 23, 2015), as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

  • Pecking order of Hindi GECs same in TAM Week 20 - HH & Individual Data

    Pecking order of Hindi GECs same in TAM Week 20 – HH & Individual Data Posted on 22 May,2015 | under MEDIA As per data released on Thursday for Week 20, there wasn’t much of a change in the pecking order of the all-important Hindi general entertainment channels (sorry, it’s not that the others aren’t important, it’s just that the HGECs are the most talked about )

  • Hindi movie channels regain viewership in Week 19: TAM

    Hindi movie channels regain viewership in Week 19: TAM Posted on 18 May,2015 | under MEDIA The Hindi movie genre regained viewership in Week 19 of 2015 (May 3 to 9, 2015) after having dropped for two weeks straight, as per S-Group, the strategic consulting arm of TAM Media Research

  • Hindi GEC pecking order same as last week as TAM releases Week 19 individual & household data

    Hindi GEC pecking order same as last week as TAM releases Week 19 individual & household data Posted on 14 May,2015 | under NEWS TAM has released data for Week 19 for CS Households and Individuals for HSM and All-India, offering a comparison between Week 19 and Week 18.

  • Hindi movie channels drop 5% in Week 18: TAM

    Hindi movie channels drop 5% in Week 18: TAM Posted on 11 May,2015 | under MEDIA A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research

  • Hindi GEC pecking order same as last week as TAM releases Week 18 individual & household data

    Hindi GEC pecking order same as last week as TAM releases Week 18 individual & household data Posted on 07 May,2015 | under MEDIA TAM has released data for Week 18 (April 26 to May 2) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 18 and Week 17.

  • Hindi movie genre dips a wee bit in Week 17: TAM

    Hindi movie genre dips a wee bit in Week 17: TAM Posted on 04 May,2015 | under RESEARCH In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research

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