BTL BAATEIN

  • BTL Baatein: Anil Bhamre, Ariston Thermo... Powered by VISCOMM

    BTL Baatein: Anil Bhamre, Ariston Thermo… Powered by VISCOMM Posted on 13 Jan,2017 | under BTL BAATEIN When it’s about pinpoint marketing or reaching the exact audience BTL is a more sure shot avenue than ATL, says Anil Bhamre, is currently General Manager – Marketing at Ariston Thermo India Pvt Ltd in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM

    BTL Baatein: Manoj Nair, FCM Travel Solutions… Powered by VISCOMM Posted on 09 Jan,2017 | under BTL BAATEIN In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM

  • BTL Baatein: Nitesh Chhapru, United Spirits India... Powered by VISCOMM

    BTL Baatein: Nitesh Chhapru, United Spirits India… Powered by VISCOMM Posted on 30 Dec,2016 | under BTL BAATEIN Point of purchase and BTL are the key marketing drivers for United Spirits both on trade and off trade, says Nitesh Chhapru, Head of Marketing for luxury and premium core portfolio of United Spirits

  • BTL Baatein: Sanjeev Wadhwa, Livpure... Powered by VISCOMM

    BTL Baatein: Sanjeev Wadhwa, Livpure… Powered by VISCOMM Posted on 23 Dec,2016 | under BTL BAATEIN BTL activities helps target customers to touch and feel the product and have the live experience of the brand, says Sanjeev Wadhwa, Executive Vice President – Marketing & Sales at Livpure in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Deepika Singh, Gionee India... Powered by VISCOMM

    BTL Baatein: Deepika Singh, Gionee India… Powered by VISCOMM Posted on 12 Dec,2016 | under BTL BAATEIN Since the brand has been youth-centric we associate with numerous colleges and youth events to appease our target audience, says Deepika Singh, Director – Marketing Communications, Gionee India in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Ramesh Chauhan, Bisleri International... Powered by VISCOMM

    BTL Baatein: Ramesh Chauhan, Bisleri International… Powered by VISCOMM Posted on 02 Dec,2016 | under BTL BAATEIN BTL campaigns are a very effective source of feedback and research, says Ramesh Chauhan, Chairman and Managing Director at Bisleri International Private Limited in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Prasun Kumar, Magicbricks ... Powered by VISCOMM

    BTL Baatein: Prasun Kumar, Magicbricks … Powered by VISCOMM Posted on 25 Nov,2016 | under BTL BAATEIN BTL is very important to us because real estate is a very touch-and-feel industry and consumers want to go, touch and feel the property, says Prasun Kumar, Head-Marketing at Magicbricks.com in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints... Powered by VISCOMM

    BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints… Powered by VISCOMM Posted on 18 Nov,2016 | under BTL BAATEIN While ATL is important to build the brand’s consumer connect, BTL is an equally important avenue for us to reach our partners, influencers and customers, says Ram Mehrotra, Vice President of Sales and Marketing, Decorative Paints at Kansai Nerolac Paints Limited in BTL Baatein, powered by VISCOMM

  • Celebrating BTL

    Celebrating BTL Posted on 11 Nov,2016 | under BTL BAATEIN Recapping the many interviews with leading marketing heads… MxMIndia has been carrying as part of its BTL Baatein series… powered by VISCOMM

  • BTL Baatein: Pulkit Abrol, ACCA ... Powered by VISCOMM

    BTL Baatein: Pulkit Abrol, ACCA … Powered by VISCOMM Posted on 04 Nov,2016 | under BTL BAATEIN Our marketing strategies are usually integrated and BTL is definitely an important part of our activities, says Pulkit Abrol, Head of Marketing, Association of Chartered Certified Accountants (ACCA) in in BTL Baatein… powered by VISCOMM

  • BTL Baatein: Sheran Mehra, DBS Bank... Powered by VISCOMM

    BTL Baatein: Sheran Mehra, DBS Bank… Powered by VISCOMM Posted on 28 Oct,2016 | under BTL BAATEIN It is an integral part because a lot of times especially for the HNI segment and even for B2B spaces you need to build that connect with consumers

  • BTL Baatein: Chris Weil, Momentum Worldwide ... Powered by VISCOMM

    BTL Baatein: Chris Weil, Momentum Worldwide … Powered by VISCOMM Posted on 24 Oct,2016 | under BTL BAATEIN There is definitely a change in the media environment going on right now and where that dollars flow we will be the interesting part of the business., says Chris Weil is the Chairman and CEO, Momentum Worldwide in BTL Baatein… powered by VISCOMM

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