SPECIALS

  • BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM

    BTL Baatein: Amit Sarda, Soulflower… Powered by VISCOMM Posted on 30 Jul,2015 | under BTL BAATEIN For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower

  • BTL Baatein: Prakash Chari, Apollo White Dental... Powered by VISCOMM

    BTL Baatein: Prakash Chari, Apollo White Dental… Powered by VISCOMM Posted on 23 Jul,2015 | under BTL BAATEIN For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Prakash Chari, Head of Marketing, Apollo White Dental

  • BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM

    BTL Baatein: Gulbahar Taurani, Philips India… Powered by VISCOMM Posted on 16 Jul,2015 | under BTL BAATEIN BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India

  • BTL Baatein: Deepali Naair, Mahindra Holidays... Powered by VISCOMM

    BTL Baatein: Deepali Naair, Mahindra Holidays… Powered by VISCOMM Posted on 09 Jul,2015 | under BTL BAATEIN A successful campaign is not necessarily one which is present across all platforms and vehicles and is seen everywhere, Deepali Naair, Chief Marketing Officer, Mahindra Holidays

  • BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM

    BTL Baatein: Uma Talreja, Burger King India… Powered by VISCOMM Posted on 25 Jun,2015 | under BTL BAATEIN The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the “traditional rules really apply anymore”

  • BTL Baatein: GK Suresh, ITC Limited... Powered by VISCOMM

    BTL Baatein: GK Suresh, ITC Limited… Powered by VISCOMM Posted on 18 Jun,2015 | under BTL BAATEIN Whether it is influencing the consumer at the point of sales or it is trying to influence the kind of trade in terms of stocking a certain product, BTL is a key component in marketing, says GK Suresh, Head of Marketing, Foods Division, ITC Limited

  • BTL Baatein: Swati Rathi, Godrej Appliances

    BTL Baatein: Swati Rathi, Godrej Appliances Posted on 11 Jun,2015 | under BTL BAATEIN For improving marketing effectiveness, we typically combine ATL and BTL techniques in a single, integrated campaign for communicating consistent messages across all media, says Swati Rathi, Senior General Manager and Marketing Head, Godrej Appliances

  • BTL Baatein: Sachin Dingankar, Zydus Wellness Ltd. Powered by VISCOMM

    BTL Baatein: Sachin Dingankar, Zydus Wellness Ltd. Powered by VISCOMM Posted on 04 Jun,2015 | under BTL BAATEIN In India, a number of brands are building business by using BTL and hence BTL has become a relevant lever to build brand without using ATL significantly, writes Sachin Dingankar, Marketing Head, Zydus Wellness Ltd.

  • BTL Baatein: Pravin Kulkarnii, Parle Products. Powered by VISCOMM

    BTL Baatein: Pravin Kulkarnii, Parle Products. Powered by VISCOMM Posted on 28 May,2015 | under BTL BAATEIN ATL and BTL promotions can’t exist without each, says Pravin Kulkarnii, General Manager – Marketing, Parle Products Pvt Ltd

  • #ZeeMelt15: Future-gazing, unlimited! Posted on 25 May,2015 | under ADVERTISING Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night

  • #ZeeMelt15: Multiple screens, many needs Posted on 25 May,2015 | under MEDIA Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers

  • DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius

    DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius Posted on 25 May,2015 | under ADVERTISING Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues

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