SPECIALS

  • BTL Baatein: Bharat Kharbanda, Usha International... Powered by VISCOMM

    BTL Baatein: Bharat Kharbanda, Usha International… Powered by VISCOMM Posted on 19 Aug,2016 | under BTL BAATEIN In BTL, the qualitative feedback is very important, says Bharat Kharbanda, Assistant Vice President and Marketing Head for Fans and Home Comfort Business, Usha International Ltd in this edition of ‘BTL Baatein’, the series that is powered by VISCOMM

  • BTL Baatein: Amit Kumar Gope, CenturyPly... Powered by VISCOMM

    BTL Baatein: Amit Kumar Gope, CenturyPly… Powered by VISCOMM Posted on 12 Aug,2016 | under BTL BAATEIN Channel and hence, channel visibility being critical part of this category, BTL becomes critical, says Amit Kumar Gope, Group Head Marketing, CenturyPlyin this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Shweta Shrivastava, London Dairy...  Powered by VISCOMM

    BTL Baatein: Shweta Shrivastava, London Dairy… Powered by VISCOMM Posted on 05 Aug,2016 | under BTL BAATEIN ATL helps drive reach and salience on one hand while consumer engagement efforts require a good mix of ATL and BTL, says Shweta Shrivastava, Marketing Head, London Dairy in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sarthak Seth, Panasonic India... Powered by VISCOMM

    BTL Baatein: Sarthak Seth, Panasonic India… Powered by VISCOMM Posted on 29 Jul,2016 | under BTL BAATEIN BTL is extremely important and today everybody wants to demonstrate more in to experiential marketing thing, says Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India Pvt Ltd in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sevantika Bhandari, DHFL... Powered by VISCOMM

    BTL Baatein: Sevantika Bhandari, DHFL… Powered by VISCOMM Posted on 22 Jul,2016 | under BTL BAATEIN It is in the interest of the customer as well as the provider to engage at an one on one so called below the line level to improve the experience of the product, says Sevantika Bhandari, Senior VP and Head Marketing, DHFL in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Chaitanya Rele, Vice President, Marketing, Havmor Ice Cream... Powered by VISCOMM

    BTL Baatein: Chaitanya Rele, Vice President, Marketing, Havmor Ice Cream… Powered by VISCOMM Posted on 15 Jul,2016 | under BTL BAATEIN BTL is the more effective tool to help us with consumer engagement, saysChaitanyaRele, Vice President, Marketing, Havmor Ice Cream Ltd in our new season of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sagar Boke, Tata Chemicals Ltd... Powered by VISCOMM

    BTL Baatein: Sagar Boke, Tata Chemicals Ltd… Powered by VISCOMM Posted on 08 Jul,2016 | under BTL BAATEIN BTL activations helps in delivering on last-mile conversions and creates greater engagement with the target consumer, says SagarBoke, ‎Head, Marketing, Tata Chemicals Ltd (Consumer Products Business), Tata Chemicals Ltd in this edition of ‘BTL Baatein’, powered by VISCOMM

  • BTL Baatein: Bedraj Tripathy, Godrej Interio... Powered by VISCOMM

    BTL Baatein: Bedraj Tripathy, Godrej Interio… Powered by VISCOMM Posted on 01 Jul,2016 | under BTL BAATEIN BTL plays a very large role for me in getting new people and converting them, says Bedraj Tripathy, AVP, Marketing, Godrej Interio in our new season of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sudheer Srinivas, Himalaya Drug Co... Powered by VISCOMM

    BTL Baatein: Sudheer Srinivas, Himalaya Drug Co… Powered by VISCOMM Posted on 24 Jun,2016 | under BTL BAATEIN BTL is here to stay and is very important, says Sudheer Srinivas, Marketing Manager at Himalaya Drug Company in our ‘BTL Baatein’ series powered by VISCOMM

  • BTL Baatein: Arun Souza Varma, AAK Kamani Pvt Ltd... Powered by VISCOMM

    BTL Baatein: Arun Souza Varma, AAK Kamani Pvt Ltd… Powered by VISCOMM Posted on 17 Jun,2016 | under BTL BAATEIN BTL helps most brands not only for the last push on the shopfloor and brand visibility at the time of purchase/sale, but also silently assists in registering brand awareness, says Anil Bhamre, General Manager Marketing of Racold Thermo Ltd in ‘BTL Baatein’ that is powered by VISCOMM

  • BTL Baatein: Anil Bhamre, GM-Marketing, Racold Thermo... Powered by VISCOMM

    BTL Baatein: Anil Bhamre, GM-Marketing, Racold Thermo… Powered by VISCOMM Posted on 10 Jun,2016 | under BTL BAATEIN BTL helps most brands not only for the last push on shop floor and brand visibility at the time of purchase/sale, but also silently helps to register brand awareness, says Anil Bhamre, General Manager Marketing of Racold Thermo Ltd in this edition of our ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Vighnesh Shahane, IDBI Federal Life Insurance... Powered by VISCOMM

    BTL Baatein: Vighnesh Shahane, IDBI Federal Life Insurance… Powered by VISCOMM Posted on 03 Jun,2016 | under BTL BAATEIN The first 5-6 years were very BTL-centric for IDBI Federal Life Insurance, says Vighnesh Shahane, CEO and Wholetime Director in the first of a new season of our popular ‘BTL Baatein’ series that is powered by VISCOMM

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