SPECIALS

  • BTL Baatein: Ramesh Chauhan, Bisleri International... Powered by VISCOMM

    BTL Baatein: Ramesh Chauhan, Bisleri International… Powered by VISCOMM Posted on 02 Dec,2016 | under BTL BAATEIN BTL campaigns are a very effective source of feedback and research, says Ramesh Chauhan, Chairman and Managing Director at Bisleri International Private Limited in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Prasun Kumar, Magicbricks ... Powered by VISCOMM

    BTL Baatein: Prasun Kumar, Magicbricks … Powered by VISCOMM Posted on 25 Nov,2016 | under BTL BAATEIN BTL is very important to us because real estate is a very touch-and-feel industry and consumers want to go, touch and feel the property, says Prasun Kumar, Head-Marketing at Magicbricks.com in this edition of BTL Baatein, powered by VISCOMM

  • BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints... Powered by VISCOMM

    BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints… Powered by VISCOMM Posted on 18 Nov,2016 | under BTL BAATEIN While ATL is important to build the brand’s consumer connect, BTL is an equally important avenue for us to reach our partners, influencers and customers, says Ram Mehrotra, Vice President of Sales and Marketing, Decorative Paints at Kansai Nerolac Paints Limited in BTL Baatein, powered by VISCOMM

  • Celebrating BTL

    Celebrating BTL Posted on 11 Nov,2016 | under BTL BAATEIN Recapping the many interviews with leading marketing heads… MxMIndia has been carrying as part of its BTL Baatein series… powered by VISCOMM

  • BTL Baatein: Pulkit Abrol, ACCA ... Powered by VISCOMM

    BTL Baatein: Pulkit Abrol, ACCA … Powered by VISCOMM Posted on 04 Nov,2016 | under BTL BAATEIN Our marketing strategies are usually integrated and BTL is definitely an important part of our activities, says Pulkit Abrol, Head of Marketing, Association of Chartered Certified Accountants (ACCA) in in BTL Baatein… powered by VISCOMM

  • BTL Baatein: Sheran Mehra, DBS Bank... Powered by VISCOMM

    BTL Baatein: Sheran Mehra, DBS Bank… Powered by VISCOMM Posted on 28 Oct,2016 | under BTL BAATEIN It is an integral part because a lot of times especially for the HNI segment and even for B2B spaces you need to build that connect with consumers

  • BTL Baatein: Chris Weil, Momentum Worldwide ... Powered by VISCOMM

    BTL Baatein: Chris Weil, Momentum Worldwide … Powered by VISCOMM Posted on 24 Oct,2016 | under BTL BAATEIN There is definitely a change in the media environment going on right now and where that dollars flow we will be the interesting part of the business., says Chris Weil is the Chairman and CEO, Momentum Worldwide in BTL Baatein… powered by VISCOMM

  • BTL Baatein: Siddharth Banerjee, Vodafone India .... Powered by VISCOMM

    BTL Baatein: Siddharth Banerjee, Vodafone India …. Powered by VISCOMM Posted on 14 Oct,2016 | under BTL BAATEIN For salience visibility in BTL, we consider the brand’s requirements in specific markets and plan campaigns accordingly, says Siddharth Banerjee, National Head – Brand Communication and Insights, Vodafone India in BTL Baatein… powered by VISCOMM

  • BTL Baatein: N V Chakravarthi, Himalaya BabyCare ... Powered by VISCOMM

    BTL Baatein: N V Chakravarthi, Himalaya BabyCare … Powered by VISCOMM Posted on 10 Oct,2016 | under BTL BAATEIN BTL has its own advantage even though reach is limited, says N V Chakravarthi, General Manager, Himalaya BabyCare in BTL Baatein… powered by VISCOMM

  • BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM

    BTL Baatein: Lokesh Kataria, Mattel Toys… Powered by VISCOMM Posted on 30 Sep,2016 | under BTL BAATEIN Experiential (BTL) always plays a very key role in any brand’s marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India

  • BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

    BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd… Powered by VISCOMM Posted on 16 Sep,2016 | under BTL BAATEIN Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM

    BTL Baatein: Malay Dikshit, Tata Sky… Powered by VISCOMM Posted on 09 Sep,2016 | under BTL BAATEIN Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

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