SPECIALS

  • BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

    BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd… Powered by VISCOMM Posted on 16 Sep,2016 | under BTL BAATEIN Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM

    BTL Baatein: Malay Dikshit, Tata Sky… Powered by VISCOMM Posted on 09 Sep,2016 | under BTL BAATEIN Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Yogesh Shinde, Wagh Bakri Tea...  Powered by VISCOMM

    BTL Baatein: Yogesh Shinde, Wagh Bakri Tea… Powered by VISCOMM Posted on 02 Sep,2016 | under BTL BAATEIN About 30-40 per cent of spends are towards BTL, says Yogesh Shinde, VP Marketing, Wagh Bakri Tea in this edition of the ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: BTL plays a pivotal role in Videocon d2h's marketing mix... Powered by VISCOMM

    BTL Baatein: BTL plays a pivotal role in Videocon d2h’s marketing mix… Powered by VISCOMM Posted on 26 Aug,2016 | under BTL BAATEIN BTL plays a pivotal role in our marketing mix, says a spokesperson from Videocon d2h in this edition of the ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Bharat Kharbanda, Usha International... Powered by VISCOMM

    BTL Baatein: Bharat Kharbanda, Usha International… Powered by VISCOMM Posted on 19 Aug,2016 | under BTL BAATEIN In BTL, the qualitative feedback is very important, says Bharat Kharbanda, Assistant Vice President and Marketing Head for Fans and Home Comfort Business, Usha International Ltd in this edition of ‘BTL Baatein’, the series that is powered by VISCOMM

  • BTL Baatein: Amit Kumar Gope, CenturyPly... Powered by VISCOMM

    BTL Baatein: Amit Kumar Gope, CenturyPly… Powered by VISCOMM Posted on 12 Aug,2016 | under BTL BAATEIN Channel and hence, channel visibility being critical part of this category, BTL becomes critical, says Amit Kumar Gope, Group Head Marketing, CenturyPlyin this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Shweta Shrivastava, London Dairy...  Powered by VISCOMM

    BTL Baatein: Shweta Shrivastava, London Dairy… Powered by VISCOMM Posted on 05 Aug,2016 | under BTL BAATEIN ATL helps drive reach and salience on one hand while consumer engagement efforts require a good mix of ATL and BTL, says Shweta Shrivastava, Marketing Head, London Dairy in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sarthak Seth, Panasonic India... Powered by VISCOMM

    BTL Baatein: Sarthak Seth, Panasonic India… Powered by VISCOMM Posted on 29 Jul,2016 | under BTL BAATEIN BTL is extremely important and today everybody wants to demonstrate more in to experiential marketing thing, says Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India Pvt Ltd in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sevantika Bhandari, DHFL... Powered by VISCOMM

    BTL Baatein: Sevantika Bhandari, DHFL… Powered by VISCOMM Posted on 22 Jul,2016 | under BTL BAATEIN It is in the interest of the customer as well as the provider to engage at an one on one so called below the line level to improve the experience of the product, says Sevantika Bhandari, Senior VP and Head Marketing, DHFL in this edition of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Chaitanya Rele, Vice President, Marketing, Havmor Ice Cream... Powered by VISCOMM

    BTL Baatein: Chaitanya Rele, Vice President, Marketing, Havmor Ice Cream… Powered by VISCOMM Posted on 15 Jul,2016 | under BTL BAATEIN BTL is the more effective tool to help us with consumer engagement, saysChaitanyaRele, Vice President, Marketing, Havmor Ice Cream Ltd in our new season of ‘BTL Baatein’ series that is powered by VISCOMM

  • BTL Baatein: Sagar Boke, Tata Chemicals Ltd... Powered by VISCOMM

    BTL Baatein: Sagar Boke, Tata Chemicals Ltd… Powered by VISCOMM Posted on 08 Jul,2016 | under BTL BAATEIN BTL activations helps in delivering on last-mile conversions and creates greater engagement with the target consumer, says SagarBoke, ‎Head, Marketing, Tata Chemicals Ltd (Consumer Products Business), Tata Chemicals Ltd in this edition of ‘BTL Baatein’, powered by VISCOMM

  • BTL Baatein: Bedraj Tripathy, Godrej Interio... Powered by VISCOMM

    BTL Baatein: Bedraj Tripathy, Godrej Interio… Powered by VISCOMM Posted on 01 Jul,2016 | under BTL BAATEIN BTL plays a very large role for me in getting new people and converting them, says Bedraj Tripathy, AVP, Marketing, Godrej Interio in our new season of ‘BTL Baatein’ series that is powered by VISCOMM

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