SPOTLIGHT

  • Will private FM soon be allowed to freely air news? Posted on 23 Feb,2012 | under MEDIA The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.

  • FM players expect boom in small-town India

    FM players expect boom in small-town India Posted on 21 Feb,2012 | under NEWS Most big advertisers are shifting their focus beyond metros, particularly towards the rural markets, where radio is seen as delivering better ROIs.

  • Hello and Welcome to MxM Radio! Posted on 10 Feb,2012 | under DATA & RESEARCH As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the ‘underdogs’ amongst the various media segments. So: journalism came first. Then PR and now Radio.

  • Is radio not good enough for premium brands?

    Is radio not good enough for premium brands? Posted on 10 Feb,2012 | under NEWS MxM Radio launches with a discussion on whether radio is still considered too ‘common’ a medium for ‘uncommon’ luxury brands

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